How are Myntra and Zara targeting Gen Z spending in India's booming lifestyle market?
India's lifestyle market is on the brink of substantial growth, primarily fueled by the rise in affluence, premiumization, and a shift...
top of page
All Articles
Jun 191 min read
Nvidia's Rise to the Top Sustainable in the Fast-Changing Tech Industry
Nvidia is a multinational technology company that has become the world's most valuable. It has become the most actively traded company on...
Apr 151 min read
Is Samsung the New King of Smartphones: How They Overtake Apple in Market Share?
Samsung Electronics has surpassed Apple as the top smartphone provider, and Chinese companies have gained a larger global market share....
Mar 201 min read
Is Zomato's Decision to Roll Back 'Pure Veg Mode' Fleet a Good Move for the Company?
Zomato, the popular food delivery platform recently launched a new service called "Pure Veg Mode" that caters exclusively to the dietary...
Mar 191 min read
Exploring the Top Three E-Commerce Trends Shaping the Industry Today
The value of e-commerce soared when the pandemic hit the world, and is now experiencing steadier growth. This is a significant drop from...
Mar 181 min read
Uncovering the Mutual Lessons of Affiliate and Influencer Marketing
The digital marketing landscape is constantly evolving, and in the face of these changes, it's often beneficial to revisit proven...
Mar 181 min read
What's Behind the Significant Drop in Flipkart's Valuation?
Flipkart a well-known Indian e-commerce giant has dealt a decline in its value by approximately ₹41,000 crore or $5 billion since January...
Mar 132 min read
How will the Premiumization, Omnichannel Trends, and Diversity Shape Marketing in India?
The Indian market has witnessed a shift towards e-commerce and digital marketing among large companies, reflecting the diverse...
Mar 71 min read
Empowering Women Financially: Key Steps for International Women's Day 2024
In the 21st century, where the cost of living is skyrocketing, women need to take proactive steps towards financial management. They need...
Mar 71 min read
Which Card Network is Right for You: Visa, MasterCard or RuPay?
The Reserve Bank of India (RBI) has taken a significant step towards enhancing customer choice by giving a new guideline that allows...
Mar 61 min read
Unlocking Earnings with the Binomo and Stockity Affiliate Top Program
In the realm of online trading, the Affiliate Top Program offer a lucrative avenue for earning with platforms like Binomo and Stockity....
Mar 51 min read
Swiggy on Track: Now Delivering Deliciousness Directly to Your Train Seat with IRCTC Partnership
Swiggy, one of India's leading food delivery platforms, has partnered with the Indian Railways Catering and Tourism Corporation...
bottom of page