5 Shocking But Effective 'Big Idea' For The Future Of Brand Marketing

In the age of data-driven marketing, where measurement and performance are the kings in the marketplace. With the communication landscape becoming increasingly fragmented and a deluge of brands buying for attention, there’s never a more critical time to unleash the power of the “big idea”.

What makes a big idea successful? Where does it come from?

GIF source Stephanie Swart on Google

These are the questions that every brand should be asking themselves before building a solid brand. To help you out, here are the five essential qualities you have to consider to achieve success. Let’s get dive in!

1/ Connected To Culture

Do you know about Major Baseball’s Field of Dreams game inspired by the movie or how the movie Black Panther ignited conversation about black culture and heroes? Similarly, on the business side, consider REI’s decision to close stores on Black Friday to encourage consumers to #OptOutside. The more your brands are culturally relevant, the more they will be relevant to your customers. And the big idea that we can forget is how inspires you and you engage with them.

2/ Engaged To Doing Good

Every consumer looking for quality products. To buy quality products they also pay an extra penny for that particular product.

While I’ve found that quality products and services remain key points for consumer satisfaction, the impact of “doing good” as a brand is incomprehensible. According to The Chronicle of Philanthropy—71% of U.S. customers believe “corporations have a responsibility to prioritize their employees, the environment, and their community as much as shareholder returns.

Now, think about powerful consumer brands like Patagonia or Tom’s whose products are inseparably linked to their brand mission of doing good in the world around them.

3/ Value Of Authentic Brand

How many brands and products you are familiar with?

Amazon? Apple? Google?

Of course, when you look at those brands, you can see that the big idea is widely known and connects with consumers because it is rooted in brand purpose and

authentic to who they are as organizations. In a Gartner survey, 62% of consumers say brands should only show support for issues that are primary to the company’s value, and 45% of consumers say brands should only take favour on issues directly related to their business, products or services.

4/ Level up The Brand By Storytelling

If the big idea is authentic to the brand, then it should be easy to build a strong brand that conveys the message directly and stands out in the massive marketplace. Then, a compelling storytelling comes in. The most powerful part is that works like a magic wand, and it should help a brand that differentiates itself from its rivals.

It must be clear, crisp, and succinct. Also, accessible and easy to understand for anyone who touches the brand or talks about it.

The key to successful branding is identifying and addressing the pain points of your customers. By meeting their needs, you increase your chances of success.

The development of a strong brand narrative should involve internal, and external, sometimes. The story of your brand is established and fully embraced across the world, town, and country, you gradually know th One compelling story can be established and fully embraced across the world,t town, and country. It is not one time try. Just try and test the process will tailor your brand.

Marketing teams shouldn’t be intimidated by trying to find the big idea that will break through the clutter and fully engage consumers. Embrace the opportunity that comes with the big idea. Connect it to culture or doing good. And most importantly, make it authentic to the brand, grounded in strong messaging and fully integrated across all channels.