5 Strategies Nobody Will Tell You About Social Media Trends 2023

One question has every marketer's mind, What social marketers' trend should I expect?

We are familiar with some powerful platforms such as TikTok, Instagram, Facebook, and YouTube are developed to become decisive marketing stages for your brand to interact with your audience. And these core changes in search mean it is now crucial for marketers and small businesses to understand current social media trends and evolving user behaviors on these platforms.

Key Social Media Statistics

This blistering rate of growth means marketers will need to adapt and evolve their strategies to keep up. The most used social media platform in the world is Facebook, with 2.9 million monthly active users across the world.

In 2023, Facebook is not just stand-alone, The number of users has increased on YouTube, clocking in with 2.5 million monthly active users.

These staggering numbers aren’t just statistics, either. They highlight the expansive influence and potential of social media platforms. The takeaway for marketers? To harness the increasing power of social, marketing strategies will need to leverage these platforms effectively to engage with audiences. Using social media management tools effectively is crucial to capture this traffic. Facebook has become the most used social media site in America. Other platforms, despite their strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile, and tablet devices. This means Facebook remains essential for marketers aiming to capture and engage American audiences. Whereas, people in the U.S. have an average of 7.1 social media accounts. Remember how social media users check in on six to seven social media platforms per month?

Social Media Usage Statistics

If you would ask me about the one strategy that makes you famous right away - short videos.

One truth behind this strategy is people do not have enough to stick with one long video is a daunting task. Either you will skip it or save it for later. While short videos give you the whole benefit all at once. The average person spends about 145 minutes on social media every day.

Time is a precious commodity. So it’s significant that the average person globally spends a significant portion of their day—about 145 minutes—on social media. Interestingly, Americans fall slightly below this average, clocking in at 2 hours and 7 minutes daily.

If you would ask me about the one strategy that makes you famous right away - short videos.

One truth behind this strategy is people do not have enough to stick with one long video is a daunting task. Either you will skip it or save it for later. While short videos give you the whole benefit all at once. The average person spends about 145 minutes on social media every day. Both brevity and authenticity are winning the day on social media, with short-form videos—typically less than a minute in length—capturing the attention of 66% of consumers.

People usually access social media through a mobile device rather than a laptop, PC, or tabs.

Unsurprisingly, the majority of people are scrolling through their mobile devices, but one thing itself might raise your eyebrows: mobile-focused social media strategies are key. Make sure that when you create a website for your business, you utilize a website builder that can optimize your site for both desktop and mobile experience.

Social Media Platforms Statistics

TikTok generated $350 million in revenue, easily outperforming—to the tune of $205 million—Facebook, Instagram, Twitter, and Snapchat combined.[For marketers who’ve been sitting on the fence about TikTok, these stats are a clear sign of the platform’s significant potential.

52% of internet users use YouTube as least once a month

YouTube’s numbers reflect its expansive reach, with 52% of internet users accessing the video-sharing huge at least once a month. As of 2023, the platform boasts 2.68 billion active users, as well as 80 million YouTube Premium subscribers. It’s also established itself as the second-largest search engine in the world, next to its parent Google.

Social Media Advertising Statistics

Businesses are often among the first to leverage the power of new technology, so it makes sense that, in an increasingly digital business landscape, 77% of small businesses use social media to connect with their customers.

The reach of social media is every corner of the world these days, anyone can connect from anywhere. A strong indication of the importance of brands' building social media presence to establish and stabilize brand loyalty. Around 76% of social media users have purchased something that they saw on social media.

Look out the negative corner of social media

Early younger ages who spend more than three hours a day on social have an increased risk of mental health struggles. Excessively using phones can be detrimental to their mental health. Unveil the solution - limited social media time

Social Media Trends for 2023

The-state-of-art

As of April 2023, the fastest-growing social media platform is BeReal BeReal has been lighting up the social media stage, with a 313% surge in user interest reflecting a rapid climb from 0.7% to 2.8% usage. Here’s the real headline: BeReal’s 1,200% increase in Gen Z usage. Whether its commitment to authentic, unfiltered content will prevail against the threat of imitation and potential obscurity is still to be seen. New brands are held to a higher standard than friends, family, and even politicians, with a staggering 81% of individuals believing social media has raised the bar for business accountability While navigating this more complex landscape will be challenging for businesses, it also offers opportunities for those businesses that can adopt transparent and authentic social strategies to foster strong brand-consumer bonds.

In close, if you have closely analyzed the market and are good at understanding strategies to run small businesses, you will win.