5 underrated Tips every salesperson should know
Create what relevant
People use 5 to 6 hours a day using mobile devices. In the contemporary world, everything is in the pocket without making a rush to know everything - Smartphone. So, why you don't leverage these statics?
No one in the world is affluent to reads a billboard while people are driving down the freeway. No one has much time to take some time out to read your product.
Do marketing where the crowd is - social media. You have to create content where you get attention easily and frequently. Creating relevant content regularly can speed up your business.
Building relationship is the asset
Most people think technology is the easiest way to get customers directly into the business. Well, automation is not the answer. People think they love automation. They have all these tools, bots, auto-replies, apps, and services, and startups and CRMs think they are going to solve the problem. You have to put yourself in your customer’s shoes. No app is going to teach you that.
Use the right tool
It is all about context. You will never get unique experiences if don’t use a new tool in your business. You need to know every tool as an opportunity where is your audience and what they do. Is Snapchat the right look for the problem? Is email the best way to reach your target audience? Is in-person interaction the best solution to create an experience for your brand?
These are the things you need to figure out where you put content on these tools. Figure out what you are trying to accomplish and what influencers and Instagram are for creating content.
Understand marketing and sell
Sell! Sell! Sell!
What’s the difference between a billboard in the desert of Arizona and a billboard in New York City’s Times Square?
The size? The product?
Three letters: LED. Light emitting diodes.
All of the billboards in Times Square are electronic!
Why? Because in the desert of Arizona, no one’s competing with you for people’s attention. If you have a billboard at all, you win.
In Times Square, attention is probably more valuable than anywhere else in the world, with more than 360,000 visitors daily.
Sales are all about grabbing attention in a huge market. Before you think about how to sell, you strategize the plans to pitch to the clients. From your agencies to your open house or your book, you have to understand where the consumer is.
Where do people spend their time? Is it LinkedIn? Google AdWords? Email? Twitter? or Instagram?
Is it at an event? On YouTube? A sports game? Is their office in midtown? Tell me where they actually are and more importantly, where do their eyes and ears go?
You must have eagle eyes to see the consumers and deeply understand what and where are they looking for. In the 21st century, the internet is your everything that allows you to truly "know" more than ever about the end consumer. The purpose of saying this, 99% of people spend most of their time online in the social world.
Unbelievably and clearly, the leverage of this marketing you got all that you need once you are good at grabbing attention virtually.
Create more right content
Instead of trying to sell, you have th of creating entertaining or utilitarian content as the gateway to a long-term relationship. The content you create does not even need to be related to your product - you can post what you find something valuable or entertaining or the people need the most. Articles, news, snippets, audio, videos anything else. As long as you are focusing on bringing value you are trying to build relationships and a reputation as well.
You can only observe, understand and react to current marketing. Neither dictate nor make it complex. You just have to accept the facts because there is no control over the market. Mold your content according to the market and accept it.
What's the catch: If you want to win you have to understand the market and go all after the consumers for what they need. If you know 2.85 billion people spend 30-35 minutes on Facebook every month, then it's time to consider running Facebook ads. Similarly, 89.3 billion people search on Google...running google ads to elevate your small business.
All you need to use is the right to reach the customers. This is how you can do this effectively.
