7 Unbeatable Marketing Tactics to Win Over the Youth Market

Connecting with these younger generations can be a challenge, but there are several effective marketing strategies that businesses can use. Here are some tips shared by seven entrepreneurs:

1. Create fresh and relatable content that resonates with the younger audience. For instance, showcasing a clothing brand with kids wearing the latest collection and dancing Fortnite-style can be an effective strategy.

GIF source Yakkety Yak on Google

2. Implement a modern brand that reflects the company's values to increase sales opportunities. Millennials and Gen Z prefer brands they trust, so having a trustworthy brand is crucial.

3. Understand who influences the younger audience and utilize their influence in advertising campaigns. Celebrities who resonate with younger consumers can be different, such as a YouTuber or an Instagrammer who could have more sway than an actor or an athlete.

Image source Medium on Google

4. Build an authentic brand that resonates with younger consumers. Millennials and Gen Z are often sensitive to marketing window dressing, so being an authentic brand is essential.

5. Make social media a part of your digital marketing strategy. Millennials are highly engaged on social media platforms, and it's crucial to have relevant and topical content that younger generations can engage with.

6. Seek out the right demographic for insight and learn from them. Talking to real people in that demographic can provide valuable insights into their behaviour, preferences, and the apps they use daily.

7. Meet younger generations where they are, such as social media platforms and mobile apps. Geo-targeting ads on relevant apps can be an effective strategy to reach a specific demographic, such as sports fans on ESPN.