8 Insights To Create An Unique And Memorable Brand That Nobody Talks About

Modern consumers want more than just a product — they want to connect with the entire voice, message and aesthetic of the company's brand. In addition, Creating a powerful and memorable brand identity strategy is not just a smart business move, it's an absolute necessity for success in the modern crowd. With such a multifaceted ask, it can be difficult for entrepreneurs to know where to start and where to allocate their energy and resources. To help you improve your strategy, I would like to share some surefire insights of great entrepreneurs that you will admire later.

1. What's Your Brand Story?

Before connecting consumers to your brand, tell them a reason to connect. An authentic connection for your loyal customers in your doorway.

One powerful way for them to build that connection with your brand is by finding themselves in your origin story and this origin story shares stimulation for building in such a way that your ideal customers can relate to it and feel loyal to you.

2. Ensure Customer Experience Reflects Brand Promise

You need to identify what your brand stands for before defining your brand's core values. These values should be refect in absolutely everything that has to do with your brand. For example, if the brand promise is centred on trust, how is that value reflected in the touchpoints a customer has? Does your invoice only mention punishment for not paying?

So, it is important to consider how your brand is tied to each step of the customer journey.

Some examples of winning brand values that businesses use in 2023:

Integrity — Always doing the right thing no matter what.

Honesty — Transparency and truthfulness.

Innovation — Creativity and always seeking to do things in new ways.

Sustainability — Being mindful of the environment and operating in sustainable practices.

Excellence — Striving to be the absolute best at what you do.

Diversity — Creating a welcoming environment that celebrates and embraces difference

Organization leaders often miss the fact that their employees are their biggest brand advocates. If they treat their employees with respect, leave them feeling valued and admire them for their effort, they were hired to do and empower them to innovate, They will strengthen their brand more than they imagined. Focus on your internal customers, they have the potential to strengthen your brand by taking a leap and bounds.

Garyvee says all you need to have a better conversation with your employees. Because, love and kindness are motivators, no other way around. Things get started to change.

3. Inject The Self-awareness

Self-awareness is nothing less than a sword to fight for your happiness (what you want) against the world. Then, start with great self-awareness. Building a tremendously effective brand strategy is almost impossible if you don't know how you are perceived by those you are trying to target. You must have an understanding of your unique business value is imperative. How will you simplify this,

Why you are good at what you do.

Don't get the two confused. This is why major brands invest heavily in focus groups.

4. Stand Out In The Crowd

The brands that stand out in the marketplace are those that respond to an unmet need. One that they capture and articulate to the audience boldly and that resonates with passion and authenticity. However, many brand managers have insecurity (a lack of confidence) to take risks and do something different.

5. Use Medium As A Powerful Tool

Marketing is about showing up, about being authentic, involved and delivering. There are several mediums to show up your brand not directly or indirectly but effectively. The medium of choice for the public is video, the reason is people are less interested to read rather than watch. Even slick high-end brands need to get granular here with people in relatable situations. For entrepreneurs, it's time to stop worrying and put yourself, your message and your expertise out there in the video. Put realistic and valuable content so that people can resonate with a short attention span.

6. Poll Your Customers

Your brand is what your customers say it is, not what you tell them it is. So have your customers tell you what they think is authentic about your brand, choose those characteristics you want to invest in and build on that existing success by turning up the volume. Most importantly, find ways to reward your employees for living those brand attributes every day, entrenching them into your culture.

7. Identify Your P's

Knowing your four P's of marketing (product characteristics, price structure, placement strategy and promotional strategy) can assist businesses with improving their branding strategy. When you have identified your P's, you can identify your unique selling proposition (USP) which allows businesses to identify what's unique about their business compared to their competitors.

8. Pick A Lane And Stay On The Course

Offering too much all at once will baffle the market and drive revenue down, not up. Instead, pick a lane of products and customers that are at the core of what you stand for and remain focused on serving them and their needs with what you have to offer. This will ensure you become memorable and referable to those who seek what you offer while remaining true to what is important.

On a final note

Embrace your flaws and stay true to your purpose. Customers appreciate that a brand acknowledges its flaws and is willing to work on them based on their feedback. They find it endearing and different. Focus on what your brand does best and avoid the temptation to jump on every trend or fad that comes along, there are too many brands that do that already, don't be one of them.