Bikaji: Savoring Success with Snacks, Not Rushing Into Restaurants

Amidst a crowded market, Bikaji took a strategic move by setting its products apart in the snacking universe.

How? By adding innovation and strategy into every crunchy bite.

Image source www.bikaji.com on Google

Every Indian loves churning snacks and it is a part of Indian culture. In the busier life, nobody has time to sit for long hours savouring food, also they don't want to skip the food especially when they get to the office.

So, what they would do? Take a quick bite by having healthy yet delicious foods during travel or work.

In a realm where every snack competes for attention. While competitors like Haldiram's surge into QSR expansions, Bikaji isn't racing to join the trend. Instead, it's focusing on its snack business, gearing up for an 18-24 month QSR strategy.

According to the CFO of Bikaji company, laying a strong foundation kitchen-wise is crucial to QSR's success. Bikaji knows how to grow—-the reason is its strategy prioritizes quality over hassle.

Image source Trade Promotion Council of India on Google

Presently operating two successful restaurants in Mumbai, Bikaji sets its sights on geographical growth and global exports. Despite stiff competition from smaller players, its distinguished product range and pricing tactics have kept Bikaji ahead in the game. Plus, cost savings to customers has been a strategic move to maintain a competitive edge.

Bikaji is a ₹2,000 crore company, and the opportunity ahead of it is immense. According to Jain, 70% of its business is coming from three states, and the company has all of India ahead of it, along with export opportunities. For the last ten years, its volumes have been growing at a 20% compounded annual growth rate (CAGR), and it intends to keep up with double-digit growth for the next ten years

The company's track record of 20% volume growth CAGR for the last decade signifies its ambitious plans for a solid double-digit growth CAGR for the last decade signifies its ambitious plans for a solid double-digit growth course for the next ten years.

Bikaji recently asserted a 5.1% growth in volumes in the second quarter of FY24 and tapped its best-ever volume growth of 17% in the salty snacks category. However, like most of its peers, the company is also facing competition from smaller, local and unorganized players.

Bikaji believes that it has been able to beat some of them with its wide product mix and pricing strategy.

What left?

Grab the delicious snacks if you are in a rush. This ethnic snack guru doesn't just stop at flavours; it's all about the experience. Bikaji's packaging and presentation redefine snack appeal and drive consumers with an allure that's simply compelling.