Game-Changing Marketing Trends of 2024 and Your Roadmap to Implementation
As you have noticed ChatGPT has been a wake-up call for the marketing industry. The rise of generative artificial intelligence (Generative AI) has made marketers realize that technology can impact their discipline in a big way. In 2024, GenAI will continue to be a significant marketing trend, but other trends will also affect marketing organizations.
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One of the most impactful trends in 2024 will be GenAI. According to the IDC, GenAI will take over 30% of marketing's regular tasks, freeing marketers to focus on higher-value tasks. Picture auto-generated email summaries of longer-form content or promos for videos and webinars created and formatted across media channels.
However, to get the most out of GenAI, marketers must also use it to drive customer experiences and engagement. They can get and provide in-depth information, unscripted chat conversations and enhanced SEO.
How and why GenAI is powerful?
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The use of GenAI presents new ethical and legal considerations. All the intellectual property rights of creators whose work is used for training. Also, GenAI's accuracy is dubious, making human supervision necessary. The use of AI carefully. It must be an internally driven commitment, transparency, and accountability, ensuring AI is implemented in a way that does no harm and avoids high-profile AI missteps that can cost organizations their reputation and customer loyalty.
How does GenAI revolutionize the role of industry analysts?
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In marketing, Industry Analytics and peer reviews play vital roles. Industry analysts remain highly influential in B2B markets, while peer reviews are gaining even more distinction. The fact is, that over 90% of B2B buyers are keen to buy a product or service after reading positive peer reviews. Marketers can utilize AI to engage with potential reviewers effectively and monitor social media and review platforms to amplify positive feedback about their brand.
Lastly, proving your worth will be a critical trend in 2024. Market uncertainty puts pressure on corporate budgets, making it essential to talk about benefits in business terms (short- and long-term revenue). To achieve this, marketers should consider investing in the finance and marketing relationship. It helps ensure that everyone is speaking the same language and understands each other's expectations.
What's the Catch?
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GenAI is gonna become a significant Marketing trend in 2024, but other trends will also impact marketing organizations. To navigate these trends, marketers must invest in data science education and training. But, be aware of GenAI, leverage industry analysts, influencers, and peer reviews, and steer up their business to the next level.
