Google Search's elusive search algorithm revealed in leaked documents? Yes, say SEO experts

Recently, internal documents from Google have been leaked, shedding light on the secretive nature of the company's search algorithm. The leaked documents suggest that Google may not have been entirely transparent about its search processes, raising questions about the company's SEO and website ranking practices.

Google has confirmed the authenticity of these leaked documents but has cautioned against drawing inaccurate conclusions from the information, stating that the documents may be out of context, outdated, or incomplete.

LEAKED

The leaked documents cover various topics, including the types of data Google collects how it prioritizes certain sites on sensitive topics like elections, and its handling of small websites. Some details in the leaked documents appear to contradict public statements made by Google representatives.

INSIDER REVELATION

Notably, the documents reveal that despite Google's public statements, there are indications that Chrome data may be used for ranking pages.

Google has claimed that E-A-T (experience, expertise, authoritativeness, and trustworthiness) isn’t a ranking factor, the documents show that Google tracks author data, suggesting some relevance to rankings.

GOOGLE ALGORITHM

The secretive nature of Google’s algorithm has led to criticism that Google Search results are cluttered with low-quality content created to meet guidelines, leading to the rise of an entire industry of marketers who meticulously follow Google’s public guidelines to optimize websites for better rankings.

While the leaked documents don’t provide conclusive evidence of all of Google's practices, they offer a rare, in-depth look at its search algorithm. This has sparked further interest and scrutiny.

Google’s lack of transparency about its algorithm has led to uniformity in website content, driven by SEO marketers attempting to decode Google’s hints.