How Can Shoppers Stop Expanding its Beauty Business in Response to Global Brands' Interest?

Shoppers Stop's beauty distribution business partnered with Shiseido Asia Pacific to launch Nars Cosmetics in India and plans to open Giorgio Armani beauty stores in the country. The beauty business reported sales of ₹887 crore in FY24, up 10% from FY23.

Shoppers Stop not only sells beauty products in its stores but also manages speciality beauty stores for global brands. It could double the beauty business in the next few years by partnering with more global brands and adding more standalone stores for existing brands.

The company reported revenues of ₹5,228 crore in the last fiscal year, with the beauty business contributing significantly to its growth.

The beauty business has been growing faster than other categories and is aiming to reach about 25% of the overall business in the next two to three years. They are open to discussions with potential partners and are looking to bring more global brands to India. Global SS Beauty Brands’ business could touch ₹250 crores in the current fiscal year with the addition of new brands to its portfolio.