How does Google's AI-powered Search Generative work for travel planning and personalized shopping?

Google recently introduced a new feature called the Search Generative Experience (SGE), which uses  AI

to create personalized travel plans for users.

Image source www.timesnownews.com

This feature, currently available to English-speaking users in the United States enrolled in Search Labs, compiles suggestions from various websites, user reviews, and photographs to craft comprehensive itineraries including attractions, restaurants, flights, and accommodations.

Image source Medium

Users can request specific trip plans and export them to Gmail, Docs, or Maps. Additionally, Google's SGE enhances the shopping experience by providing personalized style recommendations for apparel, shoes, and accessories.

This update aims to streamline and personalize travel planning and shopping experiences for users.