How Is Yahoo News Using AI to Create a Personalized News Experience?

Yahoo News has just rolled out a major update to its app, including advanced AI features to enhance user experience. Here’s everything you need to know:

What’s New?

GIF source Yahoo Inc.

AI-Powered Personalization: Yahoo has integrated AI technology from Artifact, a news app it acquired earlier this year. This update allows users to create a highly customizable news feed. You can now easily tailor your content preferences, selecting topics and preferred publishers, and the app will deliver personalized news recommendations.

Key Takeaways Feature: One of the standout features is the ‘Key Takeaways’ tool. It provides concise summaries of news articles at the top, offering a quick overview of the main points. This makes it easy for users to stay informed efficiently.

Image source Gadgets 360

Top Stories Section: The app now includes a ‘Top Stories’ section, highlighting the most trending news topics globally. This ensures users are always up-to-date with the latest developments.

Enhanced Social Sharing: Yahoo has added social sharing tools, making it simple to share articles across various platforms. This feature aims to boost user engagement by facilitating easy sharing of interesting stories.

Keyword Blocking: Users can now block specific keywords they prefer not to see in their feed, further customizing their browsing experience to suit their preferences.

Image source VPNRanks

Future Plans

Yahoo plans to introduce gamification elements into the app, such as streaks and badges for consistent readership. These features encourage regular interaction with the platform, rewarding users for staying engaged and informed.

Availability

The updated Yahoo News app is now available for download on both Android and iOS devices, though it’s currently accessible only in select regions.

Why It Matters

This overhaul signifies Yahoo’s strategic move to deliver a more personalized and engaging news experience to its global audience. By integrating advanced AI technology, Yahoo aims to make staying informed easier and more enjoyable for its users.