How Storytelling Elevate Your Product In Market?
Be unique in a sea of sameness
There is a lot of competition in the vast market because more than ten million pieces of content are made and shared across the popular social media platforms. Businesses spend billions of dollars battling for grab attention of customers, who are constantly bombarded with similar messaging. Although, the internet is available for everyone by make it accessible, also become a challenging for high-quality products to stand out in the crowd. No matter how shipshape products or services are you offer to your customers; you also have to put an efforts to stand out from the current competition. Because:
At its very core,, marketing is storytelling. The best advertising campaigns take us on emotional journey - appealing to our want, needs, and desire while at the some time telling us about a product or service
- Malinda Partin
Instead of focus on building your brand to be meaningful, memorable, and authentic, bombarding your audience with data, figures, and testimonials. Create a narrative who narrate the story and convey your message in a way that engages audiences emotionally, convert all complex ideas into digestible. Use the story to communicate your brand's background, difficulties, triumphs, and value propositions; no other brand can steal your story.
What do you want to be known for in the future? What are you trying to tell your audience, and what do you want them to never forget? Every time a customer engages with your brand, think about the feeling you want to arouse in them. Even if your audience forgets what you said, they won’t forget how you made them feel because feelings motivate people to make purchases more than logic.
Build a tribe rather than just clients.
Think about what your audiences need from you while developing your messaging (apart from a product or service).
Consider Apple as an example. They market technology, but from the start, their audience needed to believe that being courageous, bold, and thinking outside the box was acceptable — indeed, encouraged. Customers of Tesla need to believe that supporting the environment and renewable energy is worthwhile.
Storytelling plays a crucial role in helping brands grow into something that goes well beyond their goods and services. Consider the ideas, feelings, and values you can impart to your audience. After interacting with you, how do you want them to feel?
What kind of value do you provide them each time they interact with your content? Beyond what you sell, what does your brand represent to them?
Your audience will be more inclined to purchase from you after they become familiar with, like, and trust you. Even if nothing else, you’ll have built connections with people who will support you for many years.
So, how can you humanize your brand? Through storytelling
When developing your marketing plan, keep the larger picture in mind: what makes you human? How can you influence people’s lives and make a difference? What steps can you take to improve society? In a nutshell, does your brand have a soul?
People will experience this, and for that reason, they will choose to purchase from you rather than a rival that provides a similar product or service. Be the brand that dares to be human in a congested market. When everyone is focused on working faster, more effectively, and automatically. Show your customers that you care, even if that means (gasp!) slowing down or doing things differently.
These are the brands that stand out and ultimately become a legacy.
Emphasize the conflict in your story.
Stories, at their essence, are about overcoming problems. A lack of conflict means there is no drama or emotional journey for the audience to relate to. Without tension or an emotional journey, it won’t hold the audience’s interest, much less resonate and motivate.
Brands may be reluctant to talk about any struggle or conflict since a blemish-free story about success appears to be the best approach to convincing consumers that they are the best-in-class solution, free of flaws. This is a major fallacy since everything has defects, including businesses. People also don’t demand perfection because they can identify with the experience of facing difficulty, working through it, and overcoming it.
Being honest about the challenges your company has experienced and taking responsibility for them will help you tell compelling stories. The more open you are about your flaws, the more people will appreciate you and connect with your business.
Evolve a story brand
A compelling story has three core components: a character, a problem, and a guide.
The character is your target audience; they are the protagonists of your tale. Conflict upends their lives and puts something in jeopardy, causing the protagonist to actively seek a guide, “your brand,” to solve the problem, which leads to success.
The overall format of your brand’s narrative should be as follows:
A character
Has a problem
Meets a guide
Who provides them with a plan?
Also, call them to action
This helps them avoid failing.
And results in Success
That's all there is to it.
When consumers come into contact with your brand, they feel as if they are meeting a person. They are unsure of how well you two will get along, whether you will be able to improve their lives, whether they want to identify with your brand, and finally, whether they can trust you.
Many brands make the mistake of spitting out a highlight reel, which does not genuinely resonate with customers. It is essential to tell the truth. It’s the rocky process of discovering an idea, being knocked down, and finding a path with success that people identify with and are motivated by, not endless success.
