Is Amazon Prime Lite at ₹799 per Year Worth it for Indian Customers?

Amazon is planning to introduce a new subscription tier in India called Prime Lite, which will be priced at ₹799 per year.

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This new tier will offer limited Prime benefits, including access to Prime Video content with advertisements and free shipping. Prime Lite subscribers will have access to Prime Video on one device at a time, and the content will be available in HD quality. The plan will exclude services such as Amazon Music, Prime Reading, and Prime Gaming.

The company sees India as a significant innovation hub and is focused on testing different benefit structures, including Prime Lite, to understand customer preferences and value propositions. Unlike the existing ₹1499 annual subscription plan, Prime Lite offers a more economical alternative for Indian consumers.

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It is important to note that while Prime Lite subscribers will enjoy free shipping benefits, their access to Prime Video will be restricted to one device at a time. As a result, top-tier customers are unlikely to devalue Prime Lite, but many mobile users might consider upgrading to it, potentially improving its average revenue per user.

Prime Lite has been under testing for almost a year, and the company has adjusted its pricing and benefits based on customer feedback. The plan is unique to India and offers customers the flexibility to choose the plan that best suits their needs.

Additionally, Prime Video has announced a new slate for India, featuring 40 original series and movies, as well as 29 films that will stream on the platform post-theatrical release, all across Hindi, Tamil, and Telugu languages.