Is Prime Video the Ultimate Streaming Platform for Indian Viewers? A Closer Look at Mike Hopkins' Analysis

Mike Hopkins, the head of Prime Video, recently discussed that the market in India is rapidly expanding and the widespread popularity of Indian content is on the top.

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During the flagship event, Prime Video Presents India, Hopkins highlighted India's status as one of the fastest-growing and largest markets for Prime Video outside the US. He noted that more people sign up for Prime in India than in any other country outside the US, with Prime Video as a primary reason for their subscription. Last year, India boasted the highest percentage of Prime members streaming Prime Video compared to other country. India content has also enjoyed considerable success globally, with viewership in over 210 countries and territories and frequent appearances in the top 10 on Prime Video worldwide.

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Hopkins expressed his enthusiasm for his visit to Mumbai and praised the vibrant energy of India. He also emphasized the integral role of  Prime Video in Amazon's entertainment business model, offering customers a wide array of movies and series alongside other Prime benefits.

In India, Prime Video introduced MiniTV, an AVOD service available on these significant platforms Prime Video and Amazon's retail site. Hopkins shared that MiniTV has experienced significant growth in watch time since its launch.

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Looking ahead, Hopkins spotlighted India's importance in Amazon's global expansion plans, emphasizing the country's rich storytelling tradition and the need for compelling local programming. He teased upcoming projects such as the 'Fallout' series and announced plans for an ambitious news show by 'Mr. Beast.

Hopkins emphasized the importance of creating authentic stories that resonate with Indian audiences while also appealing to international viewers. He highlighted successful Indian shows like 'Farzi' and 'Indian Police Force as examples of Prime Video's commitment to delivering high-quality content tailored to local preferences while maintaining global appeal.