What's The Modern Marketing? How to Win in the World of Consumer Connectivity?
The contemporary world growing around mobile devices, with people devoting around 5 to 6 hours daily starting at the screen. In a landscape where every nugget of information fits in our pockets, the key is to leverage these statistics.
Traditional billboards barely catch attention amidst freeway traffic. That is the place people meet and today, you can find anything on social media. Creating and sharing relevant content consistently is the rocket fuel for business acceleration.
Remember, building relationships is the ultimate asset. Technology isn't a magical fix-all; it's about empathizing with your customers. No app can replace understanding their needs.
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Image source TimesSquareNYC.org on Google
Selecting the right tool is crucial—it's about context and unique experiences. Consider where your audience is and the best platform to engage them. Snapchat, email, in-person interactions—align the content to the right tool.
Sales hinge on attention. The difference between a billboard in the desert and one in Times Square? LEDs. Attention is priceless in bustling markets like Times Square, just as it is online.
Image source Digital Tripathi on Google
Understanding consumer behaviour is vital. Where do they spend their time? LinkedIn, Twitter, events, YouTube? This insight dictates where to direct your marketing efforts.
Content is king. Instead of hard selling, focus on creating valuable, engaging content. Articles, videos, or snippets that add value and build relationships are the gateway to long-term connections.
The market is dynamic; adaptability is key. Observe, understand, react—don't control or complicate. Mold your content to fit the ever-evolving market.
What's the catch?
If you want to win you have to understand the market and go all after the consumers for what they need. If you know 2.85 billion people spend 30-35 minutes on Facebook every month, then it's time to consider running Facebook ads. Similarly, 89.3 billion people search on Google...running google ads to elevate your small business.
