Netflix Gaming: Adding In-App Purchases and Ads for a New Play Experience

Netflix, a giant streaming in San Fransico known for streaming movies and shows, is expanding its gaming world. They are thinking about letting users buy things in games (like new levels or items) and showing ads in some games. Netflix is reportedly considering adding in-app purchases and ads to its mobile games.

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The company offered its subscribers free access to over 75 mobile games including popular titles like Grand Theft Auto, Love is Blind, Monument Valley, and Oxenfree for the past two years.

This is a strategic move of Netflix to make money.

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When Netflix started making games. It was to add more fun for people who already use the service. But now, they are thinking about letting people buy extra stuff in some games. These could be special things or bonuses that make games more fun. And maybe, they might put ads in games, so brands can connect to Netflix while they play.

This change shows Netflix has found new ways to make money in gaming. But we don't know yet which games will have ads or what buying things will be like. Netflix is still figuring out how all this will work and how it will affect the fun of playing games on their platform.

Sources familiar with the discussions revealed that Netflix is planning to put a price on premium gaming titles and place ads on games. However, the company has yet to comment on the report.

During an earnings call, Netflix's co-CEO Greg Peters said that the company wants to offer a differentiated gaming experience by enabling game creators to focus on building games purely from the perspective of player enjoyment and not worry about other forms of monetization, such as ads or in-game payments.

Last year, Netflix had stated that it was not concerned about ads and in-game payments. In August, the company rolled out its games across devices, including TVs, computers, and mobile, and announced the first public tests of its cloud-streamed games.

Overall, Netflix is keen on generating revenue from its gaming business by exploring new monetization strategies, which may include in-app purchases and ads.