8 Invincible Brand Stories That Inspire The Market
1. #BURGERKING
They’re not afraid to take risks, like #NationalRoastDay – a full day of roasting their followers and other brands. “We like our tweets the same way we like to make hamburgers better than anyone expects from a fast food restaurant. Burger King’s social media team is fun, and playful and completely catches its product off guard.
Burger King and McDonald’s are two of the largest fast-food chains in the world, Having a significant presence in the United States and many other countries around the world. While both companies offer similar types of food and drink and this is the challenge.
One difference we could see between Burger King and McDonald's is their menu offering. Although, both brands offer the same food the question is who is on the top?
Here, Burger King has a more diverse menu that includes items like Chilli baked potatoes, and a range of salads, It is also named Frosty desserts, which are a unique menu item that McDonald’s doesn’t.
The marketing and advertising strategies were quite innovative and simple. When advertising comes in, it has gained a reputation for its clever and irreverent social media presence, with the company frequently engaging with customers and taking shots at its competitors.
2. #Spotify
‘Mood toh tabhi banega, jab Spotify chalega’ literally translates to “the mood will be set when you start using Spotify!”
Spotify is a popular music streaming platform founded in 2006. Spotify is known for its use of algorithms to create personalized playlists for every user. With a vast library of songs, podcasts, and other audio content. Spotify has become a go-to destination for music lovers around the world.
Spotify believes that music is a universal language that can bring people together. This is outrightly spoken in their vision to be the world’s go-to service, available anytime; anywhere.
What Spotify makes it more to listen?
Personalized recommendations
Mood-based playlist
Music discovery features
Spotify created an integrated marketing campaign based on data. Billboards on the New York City Subway platform joked about the massive number of playlists listeners created named, “Yanny” and “Laurel.” The brand tweeted GIFs sharing stats like how many people made “Calm meditation” playlists (367) and how many people made “Clam meditation” playlists (1).
Spotify created an integrated marketing campaign based on data.
Then, they personalized that data, giving individual users a personalized look at their listening habits. How can I not be fascinated by the fact that I spent 78 hours with my favourite artist, Florence + the Machine, this year?
The top artist on Spotify in 2023
“… AND THE PLEASURE WAS ALL THEIRS.” I’M FLATTERED!
3. #Vox
Vox produces informative videos that enhance our knowledge. They cover a wide range of topics, including the NFL's yellow arrow, the US bail system, and claw machines filled with toys. Even questions that you didn't know you had are answered in a consistent style and format. Their signature explainer videos are meticulously researched and comprehensive.
4. #Starbucks
Starbucks has done an amazing job of creating the “third place.” It’s welcoming, comfortable and universal – you’ll feel at home no matter which location you visit.
What is the Starbucks' mission statement?
With every cup, with every conversation, with every community - we nurture the limitless responsibilities of human connection.
5. #Slack
How do you visualize a concept like productivity? Go and ask the productivity experts over at Slack. We love how Slack uses clean design to illustrate its product and its features, without getting too far into the weeds. Slack still believes in Word-of-mouth marketing. It proved that people still rely on the opinion of their friends or colleagues and implement customer feedback. Slack wasn’t built with too many features, instead focus on the main features such as search, file-sharing, and synchronization.
6. #Mailchimp
Often when I think of Mailchimp, I think of the brand’s unforgettable 2014 ad from the podcast, Serial. Since then, Mailchimp’s products and features have changed dramatically, but the brand’s playful personality remains the same.
Bonus, the team often shares a behind-the-scenes look at their design thinking.
7. #RedBull
Red Bull is a powerhouse that demonstrates how a consumer goods company can operate as a media brand. Their content is always packed with the one thing that drives their business: energy. What is the Unique Selling Proposition (USP)?
Red Bull gives you wings
This brand encapsulates the idea that energy enhances performance and boosts and energy helps to achieve your goal.
Bonus, their high standards extend to every facet of the organization. Be sure to follow Red Bull Music Academy, which empowers musicians through educational content, workshops and funding.
No matter your industry, you can look to National Geographic for inspiration. Using everything from print to social media to feature-length documentary films, National Geographic wows audiences with stunning visual content. After more than 130 years, this organization continues to set a gold standard in storytelling
National Geographic promotes educational and valuable content. It focuses on what consumer needs and wants. So, it masterfully engages audiences by delivering timely, relatable, and relevant content while staying true to its hallmarks: exploration and storytelling.
Closing thought:
- David Brier
