Snapchat Collaborate With Amazon Shopping: Order Directly Within the App

Amazon and Snapchat have recently teamed up to take on the social media shopping space. This collaboration aims to provide Snapchat users with real-time pricing and product details of select Amazon products. That means, allowing them to order from Amazon without leaving the app.

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The strategic move is expected to help Amazon expand its reach through social media while enabling Snapchat to compete with other social media platforms such as TikTok, which has already launched its online shopping platform.

The partnership with Snapchat will allow customers in the United States to see real-time pricing. Prime eligibility, delivery, and product details on select Amazon product ads in Snapchat.

Amazon has similar partnerships with Instagram owner Meta and Pinterest, but this new alliance is expected to help Snap recover its advertising business.

The in-app shopping feature will be available for selected products that are advertised on the social media app and sold on Amazon. Users will also be able to see real-time pricing, Prime eligibility, delivery estimates, and product details of select Amazon products. The partnership is aimed at competing in impulse-driven and serendipitous shopping that happens on social media.

Earlier this year, Snap and Amazon collaborated to allow users on the social media app to try on eyeglasses using augmented reality (AR) which could then be bought on Amazon. The partnership between Amazon and Snapchat is expected to offer innovative and fun new try-on experiences for hundreds of millions of Snapchatters.