Spice Up Your Moment: Coca-Cola Unveils Coca-Cola Spiced, Its First Innovation in Three Years

Coca-Cola Spiced is a new soda that blends the "iconic taste" in its drink of Coke adding a "burst of refreshing notes from raspberry and spiced flavours, the Coke company announced Wednesday. It will be available in with-sugar or zero-sugar varieties when it hits store shelves in the US and Canada in the upcoming weeks.

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Coca-Cola Spiced, a new permanent addition to its North American portfolio. This latest beverage aims to capitalize on the trend of spicier snacks by offering a slight raspberry flavour along with spices that taste like amped-up versions of the spices in regular Coke.

However, Coca-Cola has not disclosed the exact spices used in this drink. Coca-Cola Spiced and Coca-Cola Spiced Zero will be available in the US and Canada from February 19.

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Also, it aims to get younger drinkers excited about its signature cola. In 2022, Coca-Cola introduced Coca-Cola Creations, a series of eight limited-edition Coke flavours in colourful cans and bottles. The company experimented with adding hints of coconut, strawberry, watermelon, and other flavours to the drinks.

The latest addition, Coke Happy Tears, contains salt and mineral flavours, and it will be sold on TikTok only on February 17 in the US and Great Britain.

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Coca-Cola's North American marketing chief, Shakir Moin, said that the company realized that the opportunity to tap into the trend of spicier snacks as the consumers' taste palettes have evolved. It also aims to bring a new generation of consumers by introducing an interesting and unique taste profile.

Well, it took seven weeks to create, and ready to replicate that speed with future new products.

The company has been exploring ways to keep up with the market's fast-paced environment, and the consumers' evolving taste preferences.