What's The New Feature Adds On YouTube?

Google's YouTube is enhancing its Shorts platform, the competition to TikTok with new features. One such feature. One such feature being rolled out by YouTube is the experimentation with live video previews in a user's Shorts feed, similar to how TikTok displays live videos.

One amazing feature of Google's YouTube is enriching its Shorts platform. That feature is about to beat new features.

How many times do you find yourself watching long-form videos?

I might guess. Because the attention span of an average viewer has decreased.

You got this right.

Short-form videos as you can see have taken over today's generation. Have more benefits than the long one. It has the potential to hook to these micro-videos where they lose track of time. Primarily, Tiktok, Instagram, Reels, and YouTube shorts have dominated the field of social media advertising. s

Video engagement statics.

2 minutes or less are excellent engagement hook
Short video content can be used to emphasize a specific topic, storyline, or news item
A short video of appealing content and create an original commercial.

Advantages of making a short video

Short content is easy to make and requires less time and resources.
Great high-quality video with far turnaround times.
Short videos are more effective in reaching and getting the impression of the audience.
A short clip has a large shareability.

Have you ever noticed why TikTok has always been the Short-form video sector what made it so popular that other social media platforms?

Make Every Second Count. Everyone wants to consume more in less time.

Over 1 billion active users on TikTok. Its striking feature of 15 sec of Short-form video is the only thing assuming users. Instagram on the other hand, also has a feature of short videos (reels) is widespread for quick, clear, and concise content.

Instagram is one of the great platforms to promote a brand and spread awareness by creating short reels. This platform makes it easy for you to gain impressions and followers by providing valuable content that is relevant to your brand or services.

How you can get the impressions and followers? What kind of content do you need to put out:

Create Educational/informative content
Set new brands. Use popular music and trending hashtags.
Provide short videos with brief snippets.
On your reels, highlight the specific features of your products and services.

Conclusion: You are free to share snippets via social media by creating short videos that stand out to the crowd. While on YouTube, creators create content in under 60 seconds to deliver messages and interact with their audience. It also offers that marketers need to be aware of how they are performing and how they could expand awareness and conversion.

Short videos give the opportunity to improve and emerge brand awareness and spotlight the human side hustle

What's new on YouTube?

YouTube plans to deliberately roll out full-screen live videos over the next few months. The company is introducing new tools for creating YouTube Short-form video. The platform allows users to create short videos from horizontal Youtube, enabling zooming and cropping of the original video.

Shorts creators will also benefit from a new suggestions feature that automatically extracts the audio clip and effect used in a video they want to recreate. This functionality is similar to features found on TikTok and Meta's Reels. YouTube's version will identify the audio from the same time stamp as the clip being replicated.

YouTube is also adding the Collab feature, which enables users to record a video side by side with another clip, similar to TikTok's Duet feature. Collab will offer multiple layouts and can be used both on Shorts and regular YouTube videos. These efforts are part of YouTube's ongoing attempt to compete with TikTok's dominance in the short-form video space. To attract more creators, YouTube recently lowered its eligibility requirements for monetization, extending some features of the YouTube Partner Program to smaller creators.