Why Is Zomato Taking a Stand on Your Restaurant Choices?

Zomato, India's biggest food delivery company's CEO Deepinder Goyal has introduced a new feature aimed at helping customers make smarter and healthier food choices. The features suggest healthier options when placing orders, such as recommending roti instead of naan.

Image source NDTV Food

According to Goyal, the feature has already achieved a 7% attachment rate, and users are responding positively. The company is considering expanding this feature to other dishes and categories, including desserts.

Image source Inventiva

In addition, Zomato-owned Blinkit is working on expanding its customer feedback and retaining existing customers. Blinkit CEO Albinder Dhindsa announced that the company will offer free coriander for orders that meet a certain threshold of vegetables. This contribution was inspired by an idea from 'Ankit's mom,' according to Dhindsa, the feature is now available on Blinkit and it will be further developed in the coming weeks.