Women Leading Successful Business: Learn Core Lessons From These Mighty Leaders

You have got the business idea. With the idea you have decided to launch a business can fail initially because great business ideas fall through the gaps regularly. While startups run slowly and steadily with well-rounded business plans manage to be successful over time instead. These are the lessons that only real-life experience can teach. Here, they are sharing all that they know for transforming your dreams into reality.

How startup funding comes in

Starbucks opened its first store offering fresh roasted beans. so, every startup looks like this.

Every successful entrepreneur has a brilliant idea to change the world. They are not born with a good idea, but securing a stable financial investment can prove crucial for getting your idea off the ground. For direct-to-consumer beauty brand MyGlamm, which recently raised Rs 175 crores in funding, the key has been in developing a content-to-community business model which makes the brand more lucrative to investors. Further, co-founder by Priyanka Gill shares her best advice for securing the right funding for your startup.

Nail the investor pitch You have to be good at practising your pitch and set p mock sessions to ensure that you are fully prepared. When you are making your pitch, read it, and then investors should be leaning in, interested and keen to ask incisive questions. Technology acts up sometimes so you don't need to rely on it to give your pitch. It is normal to deal with ups and down in a startup. Above all, remember to relax as this is not an examination but a conversation. It is the investor's job to invest. Embrace all the setbacks and mend them to give shape to business.

What you need to know about marketing for startups

Marketing takes a day to learn and a lifetime to master

First, It is essential to understand that a brand can never be made in a room, you need to first identify the customer and place yourselves in their shoes through consumer research and surveys that identify their pain points. India is a country with wide demographics and a growing independent young population. What has worked for me is thinking of 10 revolving the offering around them to start with.

Define your goals

When you start making a portrait, you first measure, make an outline with a pencil and then add colours to it. A startup works in the very same manner—you start with a blank paper to end up with a painting, and the more detailed your strokes are, the closer it gets to being a masterpiece. Both, short-term and long-term goals are of equal importance when you aim for achieving rapid growth with an underlying strong foundation.

Understand your place in the market

You have got the business idea. With the idea you have decided to launch a business can fail initially because great business ideas fall through the gaps regularly. While startups run slowly and steadily with a well-rounded business plan managed to be successful over time instead. If you are looking to get in on the latter, it pays to take heed from the female founders who have stood where you are standing right now. These are the lessons that only real-life experience can teach. Here, they are sharing all that they know for transforming your dreams into reality.

Business development for startups

While it is easy to articulate goals of where you’d like your company to be in a few years, a business development plan is a roadmap to getting there, and Vidushi Kanoria, co-founder of SoxyToes, agrees. Since its launch in 2018, the millennial-friendly sock brand has clocked half a million sales and concluded its first seed capital round in the past year. Here, she shares the tricks to developing a practical and actionable business plan.

#1 Sales are not the same as business development

Though the two terms are often used interchangeably, the function of a sales team is different from business development—and it is essential to focus on both in the big picture. While the former is about closing product sales, the latter will open up new business opportunities for your company. Sales will make sure your business is running in the short term, but business development assures that your business will survive and thrive in the long term.

#2 Hiring for startups

Long-term business growth also depends on hiring the right people to ensure the smooth functioning of the company, which is what makes recruitment of utmost importance. However, it is a myth that small businesses can’t attract top talent like multinational corporations, believes Sadaf Shaikh, talent strategist and founder of Caras Consulting. Having quit her eighteen-year corporate career to start her firm helping small business CEOs develop high-performance work culture, she shares her top tips for hiring and recruiting the dream team.

#3 Define your work-culture

Startup founders need to define early on what kind of culture they want to create. A candidate could have the best qualifications but if their work style doesn’t match with how you want work done in your company, the candidate won’t succeed. When you are clear on who your ideal employee is, it’s easy to attract the right people.

#4 Small Businesses Can Attract top talent as well

What small business miss when they struggle to find good people is the marketing pitch. Similar to how we use marketing to attract the right customers to our business, we have to market the company to attract the right employees too. There are so many benefits of working at a startup: being part of growing something from scratch, greater breadth of work, not being stuck in a box and diverse learning opportunities. Startups need to articulate these benefits and sell their workplaces as hard as they do for investors or new customers.

#5 Interview Is Not Everything

Interviews give good information, assessments are a much better way to separate the great candidates from the mediocre ones. Assessments can be used for everything from analysing written skills and software proficiency to analytical abilities. This way, you’ll know that you’re not relying solely on the person’s word on whether they can do the things that they say they can.

Launching a startup in a world that is rapidly changing and evolving is no small task, but all experts are in agreement that starting something of your own feels like a dream come true—especially for first-time entrepreneurs. With a diligent amount of planning and foresight, you’ll soon find yourself on the path to success.

What You've Learned?

Nothing can't beat the storyteller who knows every strategy to deliver to run a campaign. Persistence and belief are the only things you have to take you to the peak of the mountain.