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As you have noticed ChatGPT has been a wake-up call for the marketing industry. The rise of generative artificial intelligence (Generative AI) has made marketers realize that technology can impact their discipline in a big way. In 2024, GenAI will continue to be a significant marketing trend, but other trends will also affect marketing organizations. Image source The Atlantic One of the most impactful trends in 2024 will be GenAI. According to the IDC, GenAI will take over 30% of marketing's regular tasks, freeing marketers to focus on higher-value tasks. Picture auto-generated email summaries of longer-form content or promos for videos and webinars created and formatted across media channels. However, to get the most out of GenAI, marketers must also use it to drive customer experiences and engagement. They can get and provide in-depth information, unscripted chat conversations and enhanced SEO. How and why GenAI is powerful? Image source Vidnoz AI The use of GenAI presents new ethical and legal considerations. All the intellectual property rights of creators whose work is used for training. Also, GenAI's accuracy is dubious, making human supervision necessary. The use of AI carefully. It must be an internally driven commitment, transparency, and accountability, ensuring AI is implemented in a way that does no harm and avoids high-profile AI missteps that can cost organizations their reputation and customer loyalty. How does GenAI revolutionize the role of industry analysts? Image source Google Cloud In marketing, Industry Analytics and peer reviews play vital roles. Industry analysts remain highly influential in B2B markets, while peer reviews are gaining even more distinction. The fact is, that over 90% of B2B buyers are keen to buy a product or service after reading positive peer reviews. Marketers can utilize AI to engage with potential reviewers effectively and monitor social media and review platforms to amplify positive feedback about their brand. Lastly, proving your worth will be a critical trend in 2024. Market uncertainty puts pressure on corporate budgets, making it essential to talk about benefits in business terms (short- and long-term revenue). To achieve this, marketers should consider investing in the finance and marketing relationship. It helps ensure that everyone is speaking the same language and understands each other's expectations. What's the Catch? Image source PwC GenAI is gonna become a significant Marketing trend in 2024, but other trends will also impact marketing organizations. To navigate these trends, marketers must invest in data science education and training. But, be aware of GenAI, leverage industry analysts, influencers, and peer reviews, and steer up their business to the next level.

Do you ever find it hard to fit exercise into your day? Whether it's due to a tight schedule, lack of energy, or not just enjoying it, we all have been there. But let's figure this out-exercise is crucial for maintaining our physical and mental health. So, what's the secret to incorporating simple moves into your body without feeling it like a chore? Image source www.ghrcem-cbs.raisoni.net The good news is that you don't need a scientifically perfect long-hour workout to see results. Consistency is a game. Even a small routine you can stick with is better than a more intense regimen you can't keep with. If you're short on time, try breaking up your workout into smaller, more manageable chunks throughout the day. Even three 20-minute sessions can add up to significant progress over time. And don't worry about sticking to a specific duration for each workout - the important thing is to move your body regularly. GIF source slate.com If cardio is your thing, there are plenty of ways to get your heart rate up without spending hours on the treadmill. Walking, jogging, or even just taking the stairs can all be effective forms of cardiovascular exercise. And if you enjoy walking, you'll love this - a recent study found that just 10 minutes of walking a day can prevent over 110,000 premature deaths worldwide! If you're struggling to find time for exercise, consider getting up a little earlier and starting your day with some movement. Not only can it boost your energy, but it can also set a positive tone for the rest of your day. GIF source WordPress.com Short on time but still want to see results? Look no further than HIIT and Tabata training. These high-intensity workouts are designed to be quick and effective, with just a few minutes of intense exercise followed by short rests. With so many options available - from YouTube videos to fitness apps - there's never been a better time to incorporate exercise into your daily routine. So, what are you waiting for? Get moving and start feeling your best today!

Twitter’s official account—@Twitter—has also been changed in the rebrand and is now named “X,” showing Other Twitter accounts appear to be in the process of being changed, with accounts for creators (@TwitterCreators ) and verification (@verified) having been changed while others, notably the main support account (@TwitterSupport ‘People don’t love change’ Companies rebrand – it’s how they innovate and adapt. Some users are excited about the change but some are jarring and betraying.

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today’s fast-paced and dynamic environment, it’s crucial to stay ahead of the curve by embracing game-changing purpose over profit, these ventures create innovative solutions to pressing issues such as poverty, climate change, and access to education. Innovation is the lifeblood of entrepreneurship, and these game-changing ideas exemplify the power of and a relentless drive to create value, you can embark on an entrepreneurial journey that not only changes

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Meta Platforms, the social networking giant, is considering setting up its first data centre in India. The move is aimed at meeting the growing demand for its short video feature Reels in the world's second-largest internet market. GIF source Meta According to the source, Meta platforms may start a practical study of the project in the first quarter of 2024. Experts predict that the cost of setting up a Tier-4 data centre in India could range between Rs500-1,200 crore. Such investment is anticipated to help the social media giant make the experience unique for Indian consumers. It also considers that short video feature Reels in India are not the trend but establish a new revolution of creators in India, Instagram is the perfect example that comes into our mind which is known as the reels. Image source PMC Media Group Instagram also has become a popular platform in the country, especially after the Indian government banned TikTok in 2020. Since then, Instagram has introduced Reels on Facebook as well allowing users to watch and create video clips from other remarkable creators. According to Sensor Tower, a mobile app intelligence firm, the rival of Instagram and TikTok to secure the spot for two quarters during the year in terms of total global downloads in 2023. In 2023, Instagram became one of the most downloaded Android apps with 270.3 million app installs, listed on top with it The data centre industry in India is expected to attract $10 billion in investment within the next three years, registering a 40% growth from the last three years.

Google unveiled a series of updates making Generative artificial intelligence users more user-friendly. One of the new features is the integration of Google's Gemini chatbot into the Google Messages app on Android devices. GIF source DEV Community This chatbot helps users draft SMS messages and schedule meetings, which are synced with their Google email and calendar services. Additionally, the Android Auto Platforms for cars also perform for generative AI technology, The AI model will summarize text messages while the car is in motion and connected to the infotainment unit. Image source Gagadget.com Google Pixel Smartphones will be able to access the Gemini on Messages feature starting this week. The company's senior director of product and design for Wear OS. On the other hand, Menaka Shroff, senior marketing director for Google's Global Android ecosystem stated that the latest updates are part of Google's efforts to invest in interoperability technologies that make devices work better together. Google's Lookout app now has accessibility features such as AI-generated captions, which allow automatic audio descriptions for on-screen content. GIF source The Indian Express This is similar to Samsung's recent implementation of comparable features in its Galaxy S24 Smartphone series, Google Lens also has enhanced screen reading features via Maps, and the "Circle To Search" feature has been expanded to the wider Android ecosystem. GIF source Weekly Wakeup | News In addition to Google, other companies such as Microsoft, Qualcomm, and Amazon also showcased their generative AI technology at the Mobile World Congress. For example, Microsoft unveiled generative AI-powered real-time analysis of voice calls for fraud protection to enterprises in operator-driven calls. Qualcomm introduced its AI Hub, providing developers access to over 75 AI models to discover new applications for Snapdragon-powered devices.