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Apple may launch the Password app at WWDC 2024 for easier logins. App to generate passwords, import from rivals, and auto-fill logins. iOS 18 to introduce advanced AI features like notification summaries and Siri upgrades. Get ready for some exciting updates from Apple at the WWDC developers conference on June 10. This new app could revolutionize managing your passwords, making it easier than ever to log in to your favourite websites and apps. According to a report by Bloomberg's Mark Gurman, the Passwords app is expected to function like popular password managers such as 1Password and LastPass. Not only will it allow you to generate and organize your passwords, but it might also offer the ability to import passwords from other services. Imagine having all your logins neatly organized and ready to autofill whenever you need. The Passwords app could also double as an authenticator app, providing an extra layer of security for your accounts. And while the Passwords app is generating a lot of buzz, let's not forget about the other exciting features rumoured to come with iOS 18. From advanced AI-driven enhancements like instant photo editing and smart recaps to a major Siri upgrade, iOS 18 is shaping up to be one of Apple's most impressive software updates yet. So mark your calendars for June 10 and get ready to be wowed by Apple's latest innovations 18.

Introduction: Microsoft Teams and Zoom are significant video conferencing platforms that offer robust solutions Zoom, helping businesses select the ideal video conferencing solution. In conclusion: Microsoft Teams and Zoom provide robust video conferencing solutions for businesses of

WhatsApp is set to introduce several new features in the coming weeks, including screen sharing with audio and video capabilities across phones and laptops. What this new feature is all about on WhatsApp? Users will be able to host video calls with up to 32 participants, with a focus on the current speaker. The platform also promises improved audio and video call quality, even in areas with poor network connectivity, through the use of new technology such as the MLow codec. These enhancements aim to enhance the user experience, particularly in regions like India, where the platform is rapidly expanding. In addition, WhatsApp is introducing various business-oriented services, including authentication for businesses and AI integration for customer interactions. These changes are leading to fostering meaninful conversations between consumers and businesses.

In vast marketing, only about 5% of the market is actively looking to purchase your product or service and the rest are visiting, roaming, and watching the product in which are interested but not purchase. Those who purchase from our consumers can be effectively targeted through sales activation strategies, such as performance marketing, which aim to provoke a fairly immediate response ( 0-6 months) and generate a sale. This represents existing demand. Brand-building, or creating future demand, focuses on the other 95% and involves marketing & communications designed to induce long-term changes in behaviour. Through repeated positive experiences and associations with a brand (from 6 months to 3+ years), consumers become more likely to choose it in the future. Short-term: drives sales as efficiently as possible Long-term: builds the brand to improve future sales. Over time, we’ve learned what levers are likely to increase the effectiveness of brand and marketing investment. Keep in mind, the discipline is more nuanced than finance or AI, so these principles won’t apply in all situations. However, we can use them to guide decision-making when assessing how to increase sales, grow market share and profitability, or increase the return on spend. The principles apply to well-known brands, as well as new and emerging brands. Brand-building increases overall sales and market share by building up familiarity with its brand among a large group of people. We, as humans, naturally have familiarity bias, meaning we tend to choose brands we know over those we don't. One brand that becomes familiar to large groups of consumers is more likely to continue to grow. To support the growth trajectory, campaigns play an important role. A brand campaign is designed to deliver specific information or evoke particular behavioural or emotional responses, such as changing consumer behaviour, changing brand perception, or repositioning the brand. A campaign can be determined effective if: The campaign was noticed and well-received by consumers. Consumer behaviour or brand perception was influenced in some way. Consumers bought more or spent more. It improved sales, market share, and profitability. However, the long-term approach is more profitable than you may think. It is significant to mention that brand-building drives incremental outcomes over a longer period. Performance marketing, which drives short-term results today, tomorrow, this week, and it goes on. However, the long-term approach is more profitable than you may think. This is because the effects of short-term campaigns quickly decline, producing a sales spike, not a sales build, whereas long-term campaigns have the opposite effect. So, how much should you allocate toward creating future demand? On average, effectiveness seems to be optimised when around 60% of the budget is devoted to brand building, and around 40% to activation. This ratio varies based on factors such as category, company size, level of innovation, and others. There are risks to underinvesting in brand-building: Focusing solely on converting existing demand generates short-term impact but little long-term benefit. Performance marketing is effective at triggering immediate sales, but it’s not particularly profitable in the long run. Since only around 5% of consumers are typically in the market for a new product or service at a given time, sales-focused initiatives mainly influence this small consumer segment and neglect a future pipeline. More than 30,000 products launch in the US each year, yet 95% fail as most don't invest in generating future demand beyond the initial launch campaign. What's the catch? Brand-building is a long-term investment that leads to incremental growth and competitive advantage. It influences consumer behaviour, perception, and preference over an extended period driving sales, market share, and profitability. To brand-accountable performance marketing and firms must create metrics that measure the effects of both types of investments on a single North Star metric, brand equity. Companies are better able to make decisions that change the financial contributions of both and get them working better together.

As you can see, how does e-commerce work really well in the marketplace? It has more than 27% marker store and power almost 130% of all e-commerce sites on the internet. These platforms are regular features on th best e-commerce intend lists for a reason. If you are looking for a solution to building an online store, you will feel like a store beginner in Woocommerce on the another hand, it has the easiest solutions for creating and managing e-commerece sites

E-commerce allows us to buy and sell anything, anytime, anywhere. Image source Forbes Even during the pandemic, major brands managed to hurdle the shift to e-commerce, Adapting to e-commerce is not an overnight success, but it's a learning curve that businesses must take It takes time to get it right, but by working with e-commerce, businesses can expand their reach, connect source www.humisec.be So, let's support our local businesses and make it big by embracing the power of e-commerce

YouTube, the video-sharing platform owned by Google, has introduced a new feature called Pause for comment It's located in the upper right-hand corner of the comments panel, accessible both on the app's watch , while the existing comments remain visible. They appreciate the flexibility it offers in managing comments more effectively. or completely disabling comments on their channels.

Flipkart, the e-commerce giant, has announced the launch Unified Payments Interface (UPI) service, Flipkart The service aims to provide unparalleled convenience and zero-cost solutions, access to seamless payment This solution provides one of the most stable and scalable UPI platforms for customers."

their desire for a new look each time they step out, and their significant contribution to the overall e-lifestyle Fashion remains the dominant category in e-commerce, constituting 75% of the market share. Lifestyle products are the initial purchase for 40-45% of first-time e-commerce shoppers, making it an essential gateway category for e-retail. Online commerce players are diversifying their offerings to cater to the growing demand.

E-commerce giants like Flipkart and Amazon are aggressively expanding their beauty and personal care anticipates 100 million new online beauty shoppers in India within the next three to four years, with e-commerce

Have you ever felt like humans were better without social media? Well, two things might confuse you. This would be great for our mental and bonds with our loved ones or this is important for our future growth. Let's be honest, the internet was inevitable, but we have something lost something good and replaced it with the most toxic thing you can think of. Twitter is worse and Instagram is mindless, if you use them without a clear purpose. Image source Tenor on Google In the '90s and early '2000's, we were doing alright. Race-related hate was on the decline, people seemed to get along better, and a thousand other examples. Undoubtedly, social media has been the most powerful tool for many people who know how it works, for many purposes. But all of that comes at the cost of struggling with mental health and relationships with others and that is far too steep a price. The digital era is a peak for normies. In this era, we feel more connected on social media and deserted in the real world. According to the report, over 210 million users are addicted to social media. What's the crux? Tend to compare themselves too much with others instead of being rational and understanding that this is unreal. If you focus on yourself and mask content that brings you nothing positive or useful stuff on social media. If you travel back to 2008, you want that time when people were less prone to living on the internet and buying whatever the feed was selling. What's left? People have forgotten to live for themselves. I quoted, people become more emotional than logical in the real world. Apart from these, we should understand the meaning of life, the purpose, and special bonds--matter more than anything else in the world.

and influencer marketing are two forms of marketing that offer valuable lessons for brand managers, e-commerce By taking the lessons learned from affiliate and influencer marketing, brand managers, e-commerce professionals