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Do you want to have ‘supremacy’ in your activity (using the terminology of the Olympics)? Would you like to have this habit of starting things and seeing them to completion in time? Well, you can practice self-leadership. What is it? Self-leadership is a behaviour pattern that turns you into the №1 person. Ok, now, what can you do? Here are the questions to ask yourself that can help you out. In which area exactly do you want to be the best? Being determined and focused is crucial. Do not try to embrace everything at once. A great result comes out of systematic work and development. It’s crucial to learn about the area to avoid difficulties. Think about the following: what internal and external responsibilities you might be facing? What are your strengths and weaknesses? What stops you or vice versa — helps you get to your goal? The truth is that your virtues are equal to your opportunities. Use them! What kind of professional and personal skills do I need to master? You need to define what skills are necessary. What is it? Time management, the ability to say “no” or stand up for personal or professional boundaries? This will save tackling your time and effort, and in the meantime, your professional performance will increase. How do you measure your results? I’m asking myself: what have I done in a day? I do my morning planning and define my focus for the day. In the evening, I do some reflection and ask again ‘How did it help me move forward?’. The best decision is to write down concrete tasks and deadlines and compare the results afterwards. It’s preferable to do it by using numbers. This helps you have a clear vision of the situation. What if I cannot get clear answers? We’re constantly attacked by information on how to live, love, work, and so on. The influx gets us confused. Many things become relative and it’s super complicated to define what skill to get or how to measure performance. This is where life coaching might be a game-changer. A 90-minute session can make a difference in life. A coach does not just ask the right questions, they do help figure out priorities, true values, further focus, and success criteria. What’s working for others does not necessarily work for you and vice versa. That’s why it’s important to factor in your personality and work out a customized roadmap. A coach session is a two-way dialogue where a mentor and mentee collaborate for the sole purpose — to help you become a №1 person. It means you’ll increase productivity, make things clear about the waste of time, money, and efforts, find inner resources and work out exact steps to achieve a goal. You have clear answers inside you, but they are hidden behind fear, the wrong mindset, and conventions.

“To understand the immeasurable, the mind must be extraordinarily quiet, still.” ― J. Krishnamurti Go to a quiet place, close your eyes, and take a slow deep breath through nose Meditation reconnects our brains and how we respond to symptoms. IMMUNE SYSTEM: When you practice mindfulness meditation - pay attention to the present moment. Your body naturally responds and calms you down. In addition to reducing stress and lowering blood pressure, meditation “improves the function of our immune cells. Patients who practised mindfulness suffered from fewer and less severe colds than those who didn't meditate. Once you practice meditation every day, your immune system will get improved. HEART: It reduces the risk of a heart attack. How will you basically do it in the correct position and connect to your soul? Sit quietly and close your eyes. Breathe slowly. Relax all of your muscles, beginning with your feet, legs, and thighs. Shrug your shoulders and roll your neck to the left and then right. On each exhalation, say the word "peace" out loud or to yourself. When your thoughts wander (and they will), don't get discouraged. Simply go back to repeating the pattern. Continue for five to 10 minutes. LUNGS: Breathing in and out improves your breathing process and improves your lungs. When you practice deep breathing, you will be able to take breaths properly. Additionally, it releases your stress in just a few minutes. it enhances your complexion, helps you look younger, and slows down your ageing. It indeed balances your body and transforms your body's cells. “To understand the immeasurable, the mind must be extraordinarily quiet, still.” ― J. Krishnamurti

Deep down, our real world has constantly become an artificial world which is dominated by automation – AI tools, robots, and other automation will be experienced in the future. Now, these days, the world has suddenly become plant conscious. Legendary broadcaster Sir David Attenborough says - There has been a revolution worldwide in attitude towards the natural world in my lifetime. An awareness of how important the natural world is to us all. But, it is not necessary to live in the natural world to feel closer to it. To take care of it. To save it. Here are 10 ways to be more connected with our green planet in our day-to-day lives: 1. Walk into green space Taking a walk is making us fit physically and mentally. Doing so in a green space also has a positive effect on mental health. The research indicated that those with the least facilities to parks and forests had a 55% greater chance of developing depression, anxiety, and being surrounded by negative thoughts. But, when we making the most of green spaces brings larger benefits. It makes our minds fresh, and optimistic and allows us to maintain creativity. The "psychological restoration" that they offer is found to be greater for those who spend more time there. Houseplants, on the other hand, are shown to help improve moods, reduce stress, and even lower fatigue and headaches 2. Indoor Potting Plants We all should do it, many do too. For some people that may not be easy because it is just about potting plants, starting from sowing a seed to flourishing the plant. The survey found that 2.8 million people were not within easy walking distance of green space. So, why not bring the greenery – and all its benefits – indoors? Why we are waiting for access near our home? Houseplants are shown to help improve moods, reduce stress, and even lower fatigue and headaches by 20-25 per cent. Additionally, it fosters productivity, focus, and creativity. They can also be used to help lift indoor environments. Potting plant gives off oxygen at night, while damp areas such as bathrooms will benefit from peace lilies and Boston ferns that reduce mould spores (mould is fungi that produce microscopic cells called spores). Tending to herb gardens can help to reduce stress and improve general mental health. 3. Create Indoor Herbs Garden Indoor greenery can be used to add to dinners – provided it is from an indoor herb garden, that is. It is also an engaging learning experience for children, by providing them with 9 practical ways to learn about plants. If pizza is a household favourite, then a pizza herb garden of basil, parsley and oregano fits the bill. Basil in particular is one of the easiest herbs to grow indoors and smells great, too. Herbs love sunlight, fresh air, temperatures that average around 21 Celsius or higher, and water when the soil gets dry. Most herbs need 6 hours of direct sunlight. As with houseplants, tending to herb gardens can help to reduce stress and improve general mental health. And let’s not forget the advantage of always having fresh herbs available – a tasty way to connect with the green world, every day. 4. Experiment with Plant-based Recipes Climate change is a major threat to our green planet and globally. A lot of vegetables could change all that. Rewilding of farmland would mean that one hundred billion tons of carbon dioxide could be removed from the air by the end of the century. So, if we plant herbs indoors, we can freshly get plant-based recipes which are good for our plants and health too. Using colourful vegetables could change all that. 5. Growing Your Own If the space is available, it is not possible to get closer to the edible green world by "growing your own" What most people do at their spaces whetherinr or outdoor. Everyone wants fresh fruits, vegetables, and herbs. If there are not any outdoor areas accessible. What could be better than having fresh veg within easy reach. Flowers can be admired in green spaces, or bought to brighten up home interiors, too. and good forindoorsoutdoors?d mood andelevatinge positive energy around us. 6. Wonder of local flowers Flowers can be admired in green spaces, or bought to brighten up home interiors, too. and good for elevated mood and create positive energy around us. Those grown in the vicinity creatingelevatingcreatingwill last longer and are always what is in reason, which is a great way to learn what is grown locally and when. It also keeps down thosall-importantnt carbon footprints. That's a lot of air miles and a lot of carbon added to the atmospher, when there is beauty right on your doorstep. 7. Beauty of native flower species Surprisinglyy, growing native flower species havea better chance of survival because they have adapted to the environments where they naturally grow. One of the bestqualitiesy of the native flower species,handlese the cold winter and hot summer oftheiri native regions' climate. Of course, anyone with a garden can grow their flowers and canhave unique advantages. They produce more flowers after cutting and there are plenty of simple gardening guides available online. Native species prevent from regional animals and insects including one of the greatpollinatorss such as bees, honeybees visit only one type of flower at a time. Also, iprovidesde shelter from many mammals. In short, it has essential sources anpreventsnm wildlife. And if all this sounds like hard work, there is the option to just sit back and let the grass grow wild instead. When wildflowers grow, it’s good for the bees – and provides a refuge for other insects, too. 8. How Green is the Bathroom? And once all the walking, foraging, potting, and gardening is out of the way, a good shower or bath is probably called for before the cooking begins. And what better way to get closer to nature than by scrubbing or soaking in it, with some plant-based toiletries? There’s a shower gel made from grapefruit seed extract, a bubble bath from mango butter and coconut oil – even pomegranate toothpaste and biodegradable bamboo toothbrushes! Go, Green! In conclusion, from clearing heads during walks in a green space to plant-based personal hygiene, these are just 10 ways to become more connected with our green planet. Of course, the list doesn’t end there. Engaging with the green world, wherever it can be found, forges a greater awareness and understanding of its importance – and how precious it is. “The world depends on plants,” Sir David Attenborough reminds us. “Every breath of air we take, and every mouthful of food we eat, depends upon plants.

Why work-life balance is essential for a career choice? The so-called experts would tell you to work hard until you’re 60 so that you can chill for the rest of your life. It was not a straightforward suggestion from a specific person, but I heard the same old story from various people at various points in my life. Work-life balance is a screwed-up phenomenon in the Indian IT industry. I hear horror stories from my friends who are working in top companies that exploit them by making them work for 13–14 hours every day and even on weekends. You hoped that things would change when you enter the workplace. You thought that things would be under control, but, wait for it. The haunting reality peeks in. Those who seriously decide to work on time are subjected to random comments about "not working enough" or "leaving on half a day". In contrast, I hear stories from my friends abroad where people cringe if someone stays at the office for long hours. I expected things to change at the workplace, but again with these random comments and unwritten rules, you end up working long hours, taking in the pressure. This time if I quit, the habit will be stuck with me for years. The human mind is not bound to work long hours. "We are not a robot" Constant breaks and sufficient sleep is what keep you sane and refreshed for the next day. It is What Takes You to the Next Step By properly managing your work time, you will have time to improve the skills that will lead you towards your next step. There are a lot of complementary skills you need to develop over time to become a great wizard at what you do. It Makes a Happy Family The more time you spend with your family, the happier it is. My father has been working 14 hours every day for the past 30 years. He has the financial stability to support me at all odds but not the emotional stability to support me because he has no clue who I am. It Gives you Time to Focus on Other Hobbies Focusing on other hobbies than your actual domain is the birthplace of new ideas. Time spent in the gym or other physical activities will keep you energized. Time spent on art forms will refresh your mind. It lets you Reflect on Your Day. Something more important than learning new things is taking time to reflect on your everyday events. Tracking your day will let you course correct the path towards your goal and let you create the kind of life you want. I think I had sold you the idea of having a work-life balance and convinced you to pursue it. In the end, what matters is the experience and memories you derive from your life and not the number of hours you spent working! You will have time to think, only if you have time to Breathe.

The trend of remote working has rapidly increased over the last couple of years; whether due to the spur of digitalization or people wanting to juggle their day job with lucrative freelance opportunities. But the shift has come along with its set of challenges, especially for those who prefer remote work. While some professionals may encounter an increased level of productivity owing to little and no clutter in their home spaces, some may realize that not having a designated office blurs the boundary between work and enjoying life—hence leading to a lack of concentration. Productivity is being able to do things that you were never able to do before. – Franz Kafka Should you create a better space at home for work? Should you be dressing up to finish the tasks at hand? Here are the best ways to go about this: Never forget, a mess creates stress. Tennis icon Andre Agassi wouldn’t let anyone touch his tennis bag because if it got disorganised, he’d get distracted by that. Don't make the mistake of checking your emails in the morning, it can ruin your day. The better way is to protect the peak energy hours of your mornings to produce your best work. Start your day early, if you can. Advantage? The biggest advantage of working from home is that the commuting hours are zero. You can wake up at 5 am and start working at 5;30 am when the rest of the world is sleeping while you are building something. This is all about taking the advantage of morning hours. Say YES to every request that may put you into trouble. The truth is we can't be available for everyone or anytime during working hours, just because you are working from home or assume that you are free. Practising saying NO more often will keep you more productive. Everyone knows but fewer do that. Being ahead of time has a set of benefits. Sometimes, be a contrarian. Buy your groceries in the afternoons when the store is not so crowded. Go to the movies in the mornings. Hit the gym in the mornings. Do things at off-peak hours and you will save a lot of time for work you love to do and spending time with yourself. As a remote professional, you can afford to do all this, while a typical officer goer cannot. Use your flexible work schedule to take fitness breaks. Take a short walk at 5 pm. It will not only be beneficial for your physical health but will also revive your mind, regenerate ideas and come back with renewed energy. More so, take a 20-minute power nap. This is again something most office goers can't afford to do. A quick power nap will renew your energy and virtually split your day into two. Work in 90-minute blocks with 20-minute intervals to see an increase in concentration level. Also, definitely drink a sufficient amount of water. It may sound general but when you are dehydrated, you start to feel drained, have less energy and, in turn, get less done. Always, keep a water bottle beside you not to let yourself get dehydrated. Planning ahead of time can reduce distractions. If you are the one who is responsible for meals, plan a week or do meal preps. Plan your house help timings so they don't interrupt your work timings. Don't forget to schedule courier delivery slots. Another important thing which fewer people do is to reward themselves for every win and loss. The boosters are very helpful in keeping you on your toes. I am obsessed with self-awareness. I leave no chance to make myself feel better. I complete a project or mid-sized goal. Make a list of your rewards ( things which you enjoy a lot) and sprinkle them along the journey to your bigger targets. You should enjoy the process without caring about the fruitful results. It’s absolutely essential to keep track of how you're spending your work day at home. Be mindful and record the number of hours you're actually working and wasting. In case you’re just starting out and trying to get into a certain rhythm, approaching a coach or mentor can help with the initial setup. Last, but not least, keep a very keen eye on the big goal. Print a picture of what you are dreaming of, whether it is a dream house, starting a business, taking a world tour or anything and pin it where you can see it while working. This is a striking way to improve your productivity on the current work. These are the simple and practical tips that focus on how to enhance day-to-day functioning. The pivot on how to actually get in flow to quintuple your productivity. Flow defines being completely involved in an activity for its own sake. The ego falls away. Time flies. Every moves and thoughts flow like water inevitably. You work like playing jazz. Your whole being is involved when you are using skills smartly.

Social media constantly makes an impact on every individual. As Instagram continues to trial invisible LIKES across select countries such as Australia, Japan, Ireland, and Brazil, digital companies are scrutinising the negative effects of online behaviour on mental health and self-esteem more closely than ever. Since the LIKE button was first introduced by Vimeo in 2005, with Facebook propelling it into common usage in 2009, reports show that children are comparing and judging their life to the number of 'likes' a social-media post gets. One thing is common in everyone when it comes to social media: they love it, hate it, and can't get off it. Here are the five ways to break out of the digital bubble and rewire some helpful online habits, without turning your back on social media completely. Judge, and being judged When Instagram began in 2010, the platform was used to post still-life photographs of art, food and scenic holidays that followers would simply LIKE, or DISLIKE. Nine years on, it has evolved to become a personal branding platform. Now, it turned out that people's faces, bodies, political opinions and professional achievements are deemed likeable or not. Spending enough time on a certain platform not because of entertainment but because you are trying to establish something. How many times have we internally labelled someone as vain or privileged based on the online content they post? Are we natural on social media what we are in the real world? Be sure, you can't judge your life by seeing cheerful faces and glossy lives on social media. Everyone has a purpose to do so. Every time we feel either superior or inferior, it's our ego. So, take a moment to self-reflect and think about what's driving your reactions as you scroll down. Do you actually look like that? According to new research by plastic surgeons, a photograph taken at arm’s length can make your nose look up to 29 per cent bigger. Meanwhile, photo-editing tools such as Facetune, Apple’s most popular paid app in 2017, offer users the opportunity to narrow their noses. Your selfies—and others that you might be comparing yourself to—are about as representative as a distorted mirror. Consider how the act of taking a selfie, actually makes you feel. If it feels like a positive tool to document your experience and express yourself, then continue. If, however, selfies exacerbate your anxieties or incite new ones, remember: you don’t have to take them. Taking selfies has become almost instinctual for the digital generation—the average millennial will take 25,000 in their lifetime—but it’s not too late to rewire that instinct. You might find that your self-confidence improves when you stop scrutinising yourself on your phone. Your fantasizing interests won't live up to their dating profiles, and neither will you. The fad of using dating apps in the modern world has increased in new users since 2016, and Bumble surpassed 55 million registered users in 2019. If you are using a dating app, you have searched for your match time via social media either pre- or post-date. More often than not, it is easy to fall for the Instagram grid as reality, rather than the carefully curated world it is. When starting a relationship via digital communication. Remember: what you see on their social media profiles is, at best, a half-truth. The other half is who you will be in a relationship via digital communication. Concluded, Distracted from distraction by distraction” ― T.S. Eliot

In the modern world, there are countless opportunities to create and sell digital products and many do so. With the rise of e-commerce and the increasing demand for online content, entrepreneurs have a wide range of options to explore. If you are looking for profitable digital products to sell in 2023. Here are the best six ideas that are expected to be in demand. 1. Online Courses Education and personal development continue to be popular niches for digital products. Offering online courses and educational content can be highly profitable. Whether it’s teaching a specific skill, providing guidance in a particular field, or offering comprehensive courses on popular subjects, people are willing to pay for valuable knowledge. Platforms like Udemy, Teachable, and Coursera have made it easier than ever to create and sell online courses. 2. Digital Design Templates With the increasing number of individuals and businesses seeking to enhance their online presence, digital design templates have become highly sought after. Templates for websites, blogs, social media posts, presentations, and graphics are in high demand. If you have a knack for designing, creating and selling customizable templates on platforms like Etsy, Creative Market, or your website can be a lucrative venture. 3. Mobile Apps & Games The mobile app market is booming, and it shows no signs of slowing down. Developing and selling mobile apps and games can be highly profitable if you can provide a unique and engaging experience. Whether it’s a productivity app, a fitness tracker, or an addictive game, creating a high-quality app that solves a problem or entertains users can lead to significant financial success. Platforms like the Apple App Store and Google Play Store provide excellent opportunities to reach a wide audience. 4. Digital Marketing Services As businesses increasingly rely on digital marketing to reach their target audience, the demand for digital marketing services and tools is on the rise. If you have expertise in areas like search engine optimization (SEO), social media marketing, content creation, or email marketing, you can offer your services as a consultant or sell digital marketing tools. This could include e-books, templates, software, or analytics tools to help businesses improve their online presence. 5. Stock Photography and Videos Visual content plays a crucial role in online marketing and communication. Businesses and content creators are always on the lookout for high-quality stock photography and videos. If you have a photography or videography skills, you can create a portfolio of stock content and sell it on platforms like Shutterstock, Adobe Stock, or Getty Images. Ensure that your content covers a wide range of topics and is of exceptional quality to attract buyers. 6. Virtual Reality (VR) Experiences Virtual reality technology has gained significant traction in recent years, and it presents exciting opportunities for digital product sellers. Whether it’s creating immersive games, virtual tours, or training simulations, VR experiences can provide users with unique and unforgettable experiences. This market is still relatively new and evolving, but it’s projected to grow rapidly in the coming years. If you have the technical skills and creativity to develop VR content, now is a great time to capitalize on this emerging market.

Thanks to all the development in technology which is available for entrepreneurs who are enthusiastic about taking a business to the next level across the world. Seeing the rising popularity of mobile users and company owners are continually looking for innovative ways to improve their operations. Mobile apps provide several creative options for addressing customer requirements in today’s fast-paced digital environment, including mental health consultation, and on-demand services. 1. Mental Health App In the modern world, Mental health is increasingly valued. To combat this, mental health apps can be developed to help users in accessing information and services for enhancing their mental well-being. All the mental health by giving them quick access to mental health resources. Some mobile health apps teach people effective breathing techniques with relaxing music. For example, Calm is a multifaceted meditation, sleep and relaxing app featuring a wide variety of offerings that encourage everything from mindfulness. The calm goal is to help you to improve your health and happiness. Whenever you feel stressed, you can calm your mind by listening to nature's sounds, music, movements, Check-Ins, breathing, meditation, etcetera. Additionally, many mental health applications can provide users access to licensed psychologists, who may offer them individualised help and direction. Those who might not have easy access to mental health services or who might be wary of doing so can find this very beneficial. 2. On-demand Cleaning App It is important to keep our homes clean, but for many people, the chore may be time-consuming and intimidating. On-demand cleaning apps may become a well-liked solution to this problem. On-demand cleaning apps may become a well-liked solution to this problem. Users' orders fulfil their needs by ordering mobile-based apps that give quick services while you are seated at home. It helps to connect the customers with different service providers and vice versa. There are many examples of on-demand apps such as food delivery apps, taxi booking apps, fitness apps, healthcare apps, etc. For this kind of app, you would need two apps as it works with both the customers and the service providers. You would have seen a different app for the drivers who come to pick you up when you book a taxi. Both are the same app but one is the usual one for the customer and the other is for the admin panel for the owners. After the pandemic, we saw good results in the mobile app development industries and particularly in on-demand apps as people were not feeling safe moving outside the house and doing the shopping and right now also in the current scenario, they like to get the product and services at their doorstep. These apps provide consumers with several advantages, as Users may quickly and easily connect with qualified cleaners who can offer cleaning services for their homes or places of business with the use of a cleaning apps. Users of the app may quickly book a cleaning for a time that works for them and safely pay through the system. Last but not least, on-demand cleaning applications provide customers with access to customer care, guaranteeing they can receive assistance and support if they have any problems or inquiries. A suitable example of this app is the Maids app which let users request a professional house cleaner within secs at their convenience. 3. Vacation Planning App For many people, organizing a trip may be an exhausting task. Fortunately, there are now practical solutions like vacation planning applications. These applications can give recommendations for flights, lodging, and activities, among other things, to help users plan their vacations. Vacation planning applications can offer real-time information and tools for managing finances in addition to assisting users with their trip planning. Users may be updated about any changes or delays to their travel plans thanks to real-time notifications, allowing them to make any necessary adjustments to their schedule. Tools for trip planning and budget management assist users in organizing their schedules and keeping track of their expenditures. Tripit is the perfect example in this category as it assists users to organize their dozens of itineraries into one single itinerary. 4. Personal Safety App The issue of personal safety is getting worse. An app for personal safety can give users the tools they need to stay safe. A personal safety app might be helpful for people in high-risk environments. People may utilize the app with the assurance of knowing they have access to technologies that can keep them safe in potentially dangerous situations. By letting trusted friends or family members know where they are, users may make sure that someone is constantly aware of where they are. An emergency alarm option in the app is yet another helpful component that enables users to notify others if they are in danger rapidly. The very best example of this category is B Safe. You just have to enable your phone location and this app will track your all movements. Also, it can create fake calls that will let you get up from unwanted situations. 5. Virtual Try-On Application Many consumers in today’s digital era choose the ease of internet shopping over the inconvenience of leaving their homes to explore and make purchases. As a result, businesses are spending more money on cutting-edge technology to improve the online purchasing experience for their clients. The virtual try-on assistant function employs augmented reality to let consumers virtually try on clothing, jewellery, and accessories. Customers may use this function to virtually try on several things without having to do so in a shop physically. Brands may provide their consumers with a more dynamic and engaging buying experience by integrating augmented reality into the online purchasing process. Hence, Customers may be more inclined to buy from you which may improve sales and foster client loyalty. For example: Lenskart is one of the best examples because it offers a feature where users can try the glasses virtually to know whether the frame suits their face or not and make better decisions. Final Note: The most innovative businesses are driven by the world’s brightest ideas, which are present everywhere. The above-mentioned mobile app concepts are just a handful of the numerous that might produce sizable earnings and profits for ambitious business owners and entrepreneurs in 2023.

In vast marketing, only about 5% of the market is actively looking to purchase your product or service and the rest are visiting, roaming, and watching the product in which are interested but not purchase. Those who purchase from our consumers can be effectively targeted through sales activation strategies, such as performance marketing, which aim to provoke a fairly immediate response ( 0-6 months) and generate a sale. This represents existing demand. Brand-building, or creating future demand, focuses on the other 95% and involves marketing & communications designed to induce long-term changes in behaviour. Through repeated positive experiences and associations with a brand (from 6 months to 3+ years), consumers become more likely to choose it in the future. Short-term: drives sales as efficiently as possible Long-term: builds the brand to improve future sales. Over time, we’ve learned what levers are likely to increase the effectiveness of brand and marketing investment. Keep in mind, the discipline is more nuanced than finance or AI, so these principles won’t apply in all situations. However, we can use them to guide decision-making when assessing how to increase sales, grow market share and profitability, or increase the return on spend. The principles apply to well-known brands, as well as new and emerging brands. Brand-building increases overall sales and market share by building up familiarity with its brand among a large group of people. We, as humans, naturally have familiarity bias, meaning we tend to choose brands we know over those we don't. One brand that becomes familiar to large groups of consumers is more likely to continue to grow. To support the growth trajectory, campaigns play an important role. A brand campaign is designed to deliver specific information or evoke particular behavioural or emotional responses, such as changing consumer behaviour, changing brand perception, or repositioning the brand. A campaign can be determined effective if: The campaign was noticed and well-received by consumers. Consumer behaviour or brand perception was influenced in some way. Consumers bought more or spent more. It improved sales, market share, and profitability. However, the long-term approach is more profitable than you may think. It is significant to mention that brand-building drives incremental outcomes over a longer period. Performance marketing, which drives short-term results today, tomorrow, this week, and it goes on. However, the long-term approach is more profitable than you may think. This is because the effects of short-term campaigns quickly decline, producing a sales spike, not a sales build, whereas long-term campaigns have the opposite effect. So, how much should you allocate toward creating future demand? On average, effectiveness seems to be optimised when around 60% of the budget is devoted to brand building, and around 40% to activation. This ratio varies based on factors such as category, company size, level of innovation, and others. There are risks to underinvesting in brand-building: Focusing solely on converting existing demand generates short-term impact but little long-term benefit. Performance marketing is effective at triggering immediate sales, but it’s not particularly profitable in the long run. Since only around 5% of consumers are typically in the market for a new product or service at a given time, sales-focused initiatives mainly influence this small consumer segment and neglect a future pipeline. More than 30,000 products launch in the US each year, yet 95% fail as most don't invest in generating future demand beyond the initial launch campaign. What's the catch? Brand-building is a long-term investment that leads to incremental growth and competitive advantage. It influences consumer behaviour, perception, and preference over an extended period driving sales, market share, and profitability. To brand-accountable performance marketing and firms must create metrics that measure the effects of both types of investments on a single North Star metric, brand equity. Companies are better able to make decisions that change the financial contributions of both and get them working better together.

Work smarter, not harder. Every highly productive individual knows the secret to getting more done in less time lies in implementing simple but effective productivity strategies that save them minutes, or even hours, each day. Here are 8 little-known productivity hacks that only the most productive people use religiously to maximize their output. Get organized first thing in the morning Waking up before sunrise straight into tasks is a process of disorganization and distraction. The most productive people spend the first 15 to 30 minutes of their day for planning and organizing. They decide which tasks are important from all that bring them the most impact, in which order to tackle them and what resources they might need. Starting the day organized helps them hit the ground running wasting time and sort of things as they go along. Productive people realize that having a clear list of priorities helps them stay focused and achieve more. Though they may make a general list the night before, they review and update it first thing in the morning so it accurately reflects the most important items to accomplish that day. They then actively reference the list throughout the day to keep themselves on track and motivated as they check off completed items. Schedule breaks While productive people understand the importance of focusing intently during work periods, they also realize the benefits of taking regular, scheduled breaks. They plan microbreaks of 5 to 15 minutes every 50 to 90 minutes to recharge and refocus their mental energy. They also block out longer breaks for lunch and other priorities so they don’t feel overwhelmed by a never-ending to-do list. Optimize your work environment The most productive people pay close attention to how their physical space impacts workflow. They minimize visual clutter, temperature distractions, unnecessary noise, and anything else that keeps them from entering a state of focus. They also purposefully arrange items they use most often — like a keyboard, mouse, and notepad — to optimize comfort and efficiency. Automate repetitive tasks Whether using apps, shortcuts, or email rules, the most productive people avoid wasting time on manual, repetitive tasks by automating them wherever possible. Some examples of automatable tasks are scheduling social media posts, backing up files, sorting emails into folders, and running reports. Even automating just 15 to 30 minutes of tasks each day can substantially boost productivity over time. Learn to say no As counterintuitive as it seems, the ability to decline unnecessary tasks and commitments is a key productivity hack. Productive people have learned to accept only the priorities that move them closer to their goals while politely refusing those that distract from their focus. They know that saying yes to everything leads to stress, lower-quality work, missed deadlines, and burnout. Focus in chunks Most productive people divide their focus into time chunks ranging from 20 to 90 minutes, depending on the task. After that period, they take a short break to refresh and then re-immerse themselves in an entirely different type of task. By focusing intently in chunks and regularly shifting mental gears, they stay motivated, and mentally energized and keep boredom at bay. Review and reflect regularly At the end of each day, the most productive people spend 5 to 15 minutes reviewing what they accomplished, removing items from the to-do list that are no longer relevant, and updating priorities for the next day. These daily reflections help them continuously improve their processes, identify productivity roadblocks, and course-correct as needed to maximize results over time.

These days, the most successful advertisements on social media — driving awareness, engagement and sales — are often made by influencers and creators meaning it's important to secure the content rights of UGC and creator content so that brands can leverage that content across their marketing channels. User-generated content (UGC) is a winner for e-commerce and brand strategy KPIs. Influencer marketing is growing rapidly at over 30 per cent a year. “It’s time for brands to plan their brands around creators and not the other way around. Beauty and lifestyle brands that use GRIN ( a software that helps brands build direct connections to the influencer) How creators are helping them master audience-first storytelling and how they are casting a wider net when it comes to measuring success. Great content is the best sales tool in the world Every seller knows the value of content without it you can't make your number one brand in the world. I have seen that all successful brands have informative and engaging content enough to draw the attention of the readers and customers, of course. Mastering content strategy, creation and distribution for your brand on social media is a difficult and long process and it takes time too. But, I am going to tell you how you can put effort into your brands. Efforts to provide you with as much value as possible. Create one long piece of content and split it into dozens of smaller pieces of content, contextual to the social media platforms. It shows that content is the pillar of your brand. Your brand may take different forms of content such as audio, videos, keynote, etc. This could take many different forms, for example, if you are not comfortable showing yourself on screen, go with the audio, if not audio, start things writing down. You can record a podcast. You might even film yourself recording the podcast so you could have a video out of it as well. With that video or audio clip, you can create content for Instagram, Twitter, Facebook, Linked In, and more. These are the most powerful platforms you can leverage by putting new content consistently. There is no sale without the story. Great salesperson sell value on social media and for this, you have to craft your content to define your brand in the marketplace. One thing about "micro-content" that fascinates me is that it has the power to engage in a few seconds. Micro-content can be distributed to your Instagram, Snapchat, LinkedIn, Quora, and many other social media platforms. If you are producing so much content daily and in a way that has been proven to be very effective. Take out a good time to sit down, grab a cup of coffee, and carefully take note of what you are doing. Think about how it can be applied to your brand, your B2C product, or your B2B marketing strategy. Everyday moments power content engagement Allow a creator to tell a story in their way — Storytelling. Rather than telling them what to say, we ask them to tell us what they love about the product.

It is easy to feel overly anxious, frustrated or even sapped of all energy in a stressful workplace environment. Being stressed at a desk when you have piles of documents to complete. What would you do? You may not consider meditation when you are at the office, but quick minutes of meditation, it doesn't involve comfortable clothes or certain places. "The idea of meditation is to bring calmness in your mind and relaxation to your body. Taking out five minutes of meditation practice or what we call the micro-meditative pause, can not only lift your mood. It won't put you to sleep or increases your laziness. Instead, you'll feel energised and ready to take on your task with a clear mind. SIt. Breathe. Let go! Mindfulness allows us to live life fully. Fully aware, fully awake, fully alive.” -@Headspace, Here is the quick fix at work: 1. Breatheeee Notice your body from head to toe while seated. Close your eyes for one minute and observe your thoughts (what are you thinking) Just keep inhaling and exhaling to the same count, and focus on breathing to get longer and steadier. This simple mindfulness practice can help calm your mind. So, next time, do it when you are feeling overwhelmed or stressed. 2. Fragnance of essential oils Inhaling something calming is the best way to reach a meditative state. Taking a deep breath and inhaling the fragrance of essential oils out of the bottle, or rubbing a drop on your wrist and back of your ear relives your facial muscles. Lavender oil is not just refreshing to smell, but if you take a conscious whiff, it can also calm you down. Reach out for spice-based oils when you feel uneasy. It will make you feel better than before. You can keep an essential liquid oil, diffuser or rollerball in your desk-side drawer for the best results 3. Bring out a colouring book Colouring helps the subconscious mind to express itself. It gives it direct access to drive the strain out, clearing brain fog and prolonging focus and concentration in the process,” says Shankar. She suggests keeping a drawing book and a box of crayons in your desk drawer and just doodling or colouring it for a few minutes whenever you are stressed. 4. Plug in Listen to white noise, relaxing sounds (like that of the sea or the chirping of birds), or even your favourite song as you try to look inwards. “Listening to the sound of Indian classical instruments like the bansuri, sitar, tabla and vocal ragas helps lower blood pressure. The rhythmic loops are used extensively in music therapy to calm the nervous system too. 5. Work on visualisation If you feel blocked and unable to create your best work, a quick visualisation yogic trick to activate your third eye. Though it works best when you are lying down and relaxed, it also works to give you a break from digital distractions. “Rub your palms to generate heat and cover your eyes. Visualise a bright blazing sun at your Ajna chakra (centre of forehead) and imagine it giving you warmth and light. Mental Health Matters Conclusion: We all are struggling to manage stress at work. It may be inevitable but not avoidable. Mental health is more important than work. So, take a pause and breathe without worrying about anything.