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What is Dopamine? Dopamine is a neurotransmitter made in your brain. It plays a role as a “reward center” and in many body functions, including memory, movement, motivation, mood, attention, and more. Simply put, dopamine can make you Rich and broke Jacked or soft Focused and distracted It is a powerful chemical. Use it wisely. Now imagine that you’ve been longing for that pizza all day, but you were not able to have it for some reason. Your disappointment might lower your dopamine level and dampen your mood. It might also intensify your desire for pizza. Now you want it even more. Dopamine is the reason we get addicted to anything in life. You can get dopamine either from rich sources like meditating, exercising, or doing something that is meaningful to you & that serves you in the long run. Or you can get dopamine from self-sabotaging activities like eating junk food, scrolling social media mindlessly, or anything that provides pleasure instantly or in the short term. The choice is yours. I will share 5 habits that I have developed for boosting dopamine levels naturally, elevating your mood, and enhancing your overall happiness. 1. Start Working Out First and foremost, the easiest way to elevate your mood is to physically move your body, even if it’s a simple walk in the park or lifting weights. The idea is to move your body, if you are too busy to do anything then after every 30–40 minutes stretch your body for 5 minutes and you’ll instantly feel better. The easiest way to elevate your mood is to physically move your body, even if it is just a brisk walk or stretching stiff muscles. This is a great idea to move your body and elevate your dopamine level. If your entire day is full with the schedule do anything, you can do 5 minutes of stretch that will make you feel better. Doing regular exercise is not suggested for boosting endorphin levels and improving mood but make consistency can rewire your brain's reward system. Don't hop to the gym and lift heavy weights. Start small and build gradually. Believe me or not, it will take out all the stress and make you a different person. 2. Reduce Your Screen Time For many, it can be challenging and tough. We spend more than half an hour staring screen. It releases dopamine in the brain, which can negatively affect impulse control. Studies have shown screen time affects the frontal cortex of the brain. Using excessive social media triggers the brain’s reward system and releases dopamine which is why scrolling through social media is so addictive we can’t seem to get out of it once we start scrolling. Reducing your overall screen time can get you out of this vicious cycle. It will truly take time too. When you find yourself alone, do nothing - you pick up your phone and watch out the entertaining videos not because it looks funny and entertaining but soak up your precious time which is "yours". Start small. Remind yourself how it easily consumes your hours and affects your mental health. When you keep reminding yourself about it regularly it will rewire your brain to extract dopamine by doing something healthy for your mental and physical health. To complement this, redesign your environment and add things that take you away from your screen, it can be books, gardening, or anything that interests you. 3. Get Your Vitamin D With this new work-from-home culture we haven’t been getting our fair share of sunlight, we wake up late in the morning and work late into the night and then wonder why we are feeling low, sad, depressed, or anxious all the time. It’s well known that periods of low sunshine exposure can lead to reduced levels of mood-boosting neurotransmitters, including dopamine, and that sunlight exposure can increase them. One study of healthy adults found that those who received the most sunlight exposure in the previous 30 days had the highest density of dopamine receptors in the reward and movement regions of their brains. I would suggest you actively strive to spend at least a few minutes in the sunlight as it will boost your dopamine naturally, improve your mood, and raise your level of Vitamin D which helps in strengthening your immune system & your bone health as well. 4. Maintain A Healthy Diet This habit compliments the first habit in my case because as I started exercising, my bodily cravings to eat junk food reduced drastically. After a workout, I didn’t want to sabotage my efforts by eating junk, so I looked for healthier & nutritious foods which include lots of protein. The food we eat affects our mood or the way we feel. I started deriving my dopamine from foods that were healthy, nutritious, and less processed. So slowly and steadily I was able to rewire my brain’s reward system. So exercising and complementing it with good food elevated my mood, focus, dopamine, and in some way my self-esteem. I felt good about not consuming junk and maintaining a diet that helped me in being more productive and less groggy. It is okay to consume your comfort food once in a while to elevate your mood but if you keep going back to your favorite dessert and get addicted to it, to make you feel good then one day it will make you feel miserable about yourself. 5. Fix Your Sleep Cycle I can’t stress the importance of sleep enough. To be honest I’ve never had a very good sleeping schedule when I was in college and even after graduating. But I’ve learned its importance the hard way. I am not worried about the importance of sleeping properly. To be honest, I had an erratic sleeping pattern when Covid hit. Later, I realized how maintaining the right sleeping cycle lead to a better tomorrow. I noticed a pattern in the last few years, whenever I slept well. I woke up with a fresh mind, my mood was quite stable and calm. I was able to think straight, and the quality of my thoughts, ideas, and work improved. And on the opposite side whenever I had a late-night marathon either with my work, a new web series, or a party the next day felt like hell. My mood was quite unsteady, I lacked self-discipline, and I was more prone to indulging in behaviors that were not good for my health & mental well-being. It made a drastic impact on my mental health. However not getting enough sleep is celebrated in this hustle culture, but I would advise you to do otherwise. When people are forced to stay awake through the night, the availability of dopamine receptors in their brains is dramatically reduced by the next morning. So, remember that: The seeds of a good day are always sowed in a good night’s sleep. - Anonymous

Marketing is essential for any business, big or small. However, even the most well-intentioned marketing campaigns can fail to achieve their desired results. In this article, we will explore the common mistakes that businesses make in their marketing efforts and provide practical solutions to help fix them. Marketing unlocks chances for any business to grow, no matter small or big, even the most well-intentioned marketing campaigns can fail to achieve their potential goals and desired results. I am going to explore the common mistakes that businesses make in their marketing efforts and provide practical solutions to help fix them. One of the most common mistakes people often make is not understanding your target audience. If you don't know your audience, you would never know what they want or looking for. It is essential to take the time to research meticulously and understand your target audience's interests and pain points. How will you approach your potential customers? Develop a Buyer Persona Buyer persona can help you to understand your customers and prospective customers better. It is easier to tailor your content, messaging, product development, and services to meet the specific needs, behaviors, and concerns of the members of your target audience. By developing a buyer persona, you can better understand your audience’s needs, wants, and pain points, which will help you create more targeted and effective marketing campaigns. Mistake 2: Focusing on Features Rather Than Benefits Another common marketing mistake is focusing on product features rather than benefits. While it’s important to let your audience know what your product does, it’s even more important to tell them how it can benefit them. Benefits Another common marketing mistake is boasting features rather than benefits. Everyone is trying to sell the same thing but what makes your product exceptional from others - One Unique Feature of your product. Let your customer know what your product does. Neither boast nor tell - show them how it can be effective for them. How will you stand out in your product in the market? Spotlight on features Focus on highlighting the benefits of your product or service in your marketing campaigns. For example, if you are selling a pencil. Instead of telling them what it looks like, tell them that it is available in eight different colors, unique graphite, the best quality of wood, etcetera can draw the customers easily and it works. Mistake 3: Lack of Consistency Inconsistent marketing can confuse your audience and undermine your brand’s credibility. Inconsistency can take many forms, from inconsistent messaging to inconsistent branding. Make consistency to build a solid brand To ensure consistency, establish a consistent brand identity that includes your brand’s messaging, tone of voice, and visual identity. Use the same messaging and visual elements across all marketing channels, from social media to email marketing. If you’re finding this article helpful then leave a clap or two. Also, a follow would be great, we post similar helpful valuable articles like this every day. Mistake 4: Neglecting Social Media Social media is a powerful tool for reaching and engaging with your target audience. However, many businesses neglect their social media accounts, posting sporadically or failing to respond to comments and messages. Develop a Social Media Strategy To maximize the potential of social media, develop a social media strategy that includes a content calendar and a plan for responding to comments and messages. Consider partnering with influencers to reach a wider audience. Summary: Marketing can be a challenging and complex endeavor, but by avoiding these common mistakes and implementing the solutions we’ve outlined, you can create more effective marketing campaigns that resonate with your target audience. Remember to take the time to understand your audience, emphasize benefits over features, establish a consistent brand identity, and develop a social media strategy. By doing so, you can take your marketing efforts to the next level and achieve your business goals.

Climate change is the crux of the detriment of the human environment and increases global warming, In a world of 8 billion people, many want to save the planet but lack making plans, or taking action nothing and nobody will going to save whether existing humans, animals, and the planet. The greenhouse effect is causing a noticeable impact on our lives-heat waves, warm winters, famines, droughts, rising sea levels, and the extinction of some species, as well as a raised threat to food security are all becoming far too commonplace. Little efforts can make slight changes in our land and human lives. Here are eight things you will get started right away. 1. Eat Less Meat Due to the large consumption of water and emissions of greenhouse gases, just limiting meat (especially, beef and lamb) in our diets can make a difference in the environment. A vegetarian diet makes as much as a 20 percent difference to your overall carbon impact. 2. Purchase Local Produce You might be wondering how buying a local product can help in several ways. Well, this is one of the most significant ways to purchase local food is by reducing food miles. The term "food miles" refers to the distance that food travels to reach your local supermarket. The more food miles collected during food transportation, the more fossil fuels are burned and it allows more harmful greenhouse gas emissions to be released into the atmosphere. The food is imported at the supermarket through heavy truck and plane trips. It is not only causing massive fuel consumption and pollution. Purchasing seasonal foods that have been grown locally, cuts down on carbon emissions made by the vehicles. These fruits and vegetables not only taste better due to their freshness they are better for your health, too. Remember, when you hit the local market always carry reusable cloth bad and refuse plastic bags where you can. 3. REDUCE, REUSE, RECYCLE Reducing the many objects you purchase regularly is a great way to lower emissions. Be mindful of the paper you use, the cosmetics and toiletries you buy, the clothes you can donate, and the electronics that can repair and reused. Refuse disposable bottles, dishes, and cutlery, as well as takeaways have a thin plastic lining on the inside. which makes them terrible for the environment. Stick to the low waste policy. Keep this in mind, whatever you donate it must not be discarded. if you don't hand over to your local vendors, workers, or who needs the most for recycling-they accept almost everything from paper, plastic, and glass: even metal. 4: DRIVE LESS Fewer cars mean there is less carbon and pollution. Using cars, bikes, or any other transport which increased carbon and pollution which is darn harmful to human health and our planet. Instead of using gas vehicles, choose cycling over other transportation because it is concerned about saving the environment. Interestingly, most people are conscious about their health, and easy to commute quickly. 5: SWITCH TO GREENER LIGHTS LEDs have become cheap and effective over the past few years. Replace the energy-guzzling halogens at your home with these. They last for years, are easier on the pocket, and make good carbon sense. 6: SEGREGATE WASTE Separating your waste into recyclables and biodegradable waste makes for a huge step towards reducing your carbon footprint. Most buildings now require you to maintain separate bins for your wet and dry waste and have composting pits. If yours doesn't, speak to the social authorities to make a case for it. Get your friends involved and make it a collaborative effort. 7: TURN OFF LIGHTS AND UNPLUG GADGETS Turning off the lights is the easiest way to save the environment. As devices connected to electrical points are even not used, drain energy-this is knowns as phantom energy. Leave your phone alone in a room when it has already been charged. Switch off your lights when you are not there. Adopting these habits can help you reduce over 10% of your consumption. 8: GO GREEN This is the most basic way to give back to the environment. Planting some green plants in your apartment is a quick and easy way to reduce your carbon footprint. Plus, a balcony garden is great for urban dwellings. Plants effectively consume the carbon dioxide in the atmosphere and provide us with oxygen in return. Just two mature trees can release enough oxygen to support a family of four; see if you have areas around your home where you could plant some. Besides, creating more space for plants, grasses, and trees can also have a cooling effect on the environment, which is something we could all do right now.

Social media ads & Google Ads are two good at different things. If I have to put them in their ideal funnel stages, I would put Facebook Ads somewhere at the top and the middle of the funnel while I would put Google Ads in the middle and/or near the bottom of the funnel. As you might have guessed, Facebook Ads are good for awareness and brand-building activities Why? Social media has a wide reach. You can search for anything on social media. So it is easier to reach a huge section of your audience at reasonable costs. I know what you are thinking. But Google surely has a wider reach than Facebook right? True. It does. The difference is intent. You see Google Ads are PPC or Pay-per-click ads. The ads are triggered by keywords. And the keywords are triggered by search terms. So do you know what that means? What it means is that people are already searching for your content/product/service/brand or at least something related to it. So, if you do all the other things right, the chances are that you might get higher-quality leads from Google search campaigns. The problem with social media adverts, and most social media ad platforms, is that they’re interruptive. Since they usually display ads that show up on people’s feeds, they’re not based on search terms. Instead of the users specifically opting in to search for something that they’re interested in, these Ads show up in their feeds, based on your targeting. However, when your goal is to reach the max number of people that you can, Facebook is kind of the ideal platform, since as I mentioned above, social media has a huge reach. So social media ads are perfect for building awareness, offering value, and building trust. At least in my experience, Google Ads will give you better quality leads. I’m not saying that you cannot get good leads from Facebook/Instagram ads, but then you have to get your targeting exactly right and work very hard on making the creative and copy relevant. There are exceptions of course. Let’s say you have a business that caters to the B2B side of things, your target keywords are also commonly used by B2C companies. Then, because of the competition, the cost per keyword might get quite high on Google. So in that situation, you might get better leads from LinkedIn ads.

When you have a bunch of work to do and feel burned out? Waiting for the perfect time, sheer motivation, or something temporary stimulates you? So many of you have observed when you indulge in what you love to do then you are in a state of creative flow. When you lost track of time and the music would just flow out. Flow is associated with subjective well-being, satisfaction with life, and general happiness. At work, it’s linked to productivity, motivation, and company loyalty A state of ‘flow’ When you focus on something, once it becomes intense that leads to a sense of clarity, you know exactly what do want to do from one moment to the other, and what you are doing becomes worth doing. Getting into the zone First, you must create the optimal moments to get to your flow state. Firstly, before creating the optimal moments to get your allow, you need to avoid noisy environments and distractions, We are more likely to access the flow state when engaged in tasks we have already practiced. Also, we need to engage in activities or work that are meaningful that we find challenging, and have the skills required to come out as winners. We are often stressed by doing work in which we are not interested but have to do anyway. The level of difficulty should also be just right -not so easy that you find yourself bored, but not so hard that you get stressed. When people are mindful, their blood pressure comes down. All the physiological signs indicate greater well-being – Ellen Langer Mindfulness matter Instead of struggling to achieve flow or waiting for the perfect time-you have to aim for mindfulness. The more you cope with stress, the more it will help to get a flow. The major difference is a state of mind that is available to everybody virtually all the time. When people are mindful, their blood pressure comes down. Everyone wants to see you as charismatic. You are healthier and happier, and your bonds are better. Listening to some soothing music can help you in many ways. “If you’re talking to somebody and you think you know what they’re going to say, you barely listen. If you start off recognizing that you don’t know, you have a very different attitude. Everything becomes more interesting, and if it’s interesting, it’s naturally engaging.” Mindfulness, though, is more manageable. I can improve my focus by putting my phone in a drawer; when a task seems overwhelming, I can pause and take a breath. I can’t say it makes me feel transcendent, but I’ll take whatever calm I can get.

Be unique in a sea of sameness There is a lot of competition in the vast market because more than ten million pieces of content are made and shared across the popular social media platforms. Businesses spend billions of dollars battling for grab attention of customers, who are constantly bombarded with similar messaging. Although, the internet is available for everyone by make it accessible, also become a challenging for high-quality products to stand out in the crowd. No matter how shipshape products or services are you offer to your customers; you also have to put an efforts to stand out from the current competition. Because: At its very core,, marketing is storytelling. The best advertising campaigns take us on emotional journey - appealing to our want, needs, and desire while at the some time telling us about a product or service - Malinda Partin Instead of focus on building your brand to be meaningful, memorable, and authentic, bombarding your audience with data, figures, and testimonials. Create a narrative who narrate the story and convey your message in a way that engages audiences emotionally, convert all complex ideas into digestible. Use the story to communicate your brand's background, difficulties, triumphs, and value propositions; no other brand can steal your story. What do you want to be known for in the future? What are you trying to tell your audience, and what do you want them to never forget? Every time a customer engages with your brand, think about the feeling you want to arouse in them. Even if your audience forgets what you said, they won’t forget how you made them feel because feelings motivate people to make purchases more than logic. Build a tribe rather than just clients. Think about what your audiences need from you while developing your messaging (apart from a product or service). Consider Apple as an example. They market technology, but from the start, their audience needed to believe that being courageous, bold, and thinking outside the box was acceptable — indeed, encouraged. Customers of Tesla need to believe that supporting the environment and renewable energy is worthwhile. Storytelling plays a crucial role in helping brands grow into something that goes well beyond their goods and services. Consider the ideas, feelings, and values you can impart to your audience. After interacting with you, how do you want them to feel? What kind of value do you provide them each time they interact with your content? Beyond what you sell, what does your brand represent to them? Your audience will be more inclined to purchase from you after they become familiar with, like, and trust you. Even if nothing else, you’ll have built connections with people who will support you for many years. So, how can you humanize your brand? Through storytelling When developing your marketing plan, keep the larger picture in mind: what makes you human? How can you influence people’s lives and make a difference? What steps can you take to improve society? In a nutshell, does your brand have a soul? People will experience this, and for that reason, they will choose to purchase from you rather than a rival that provides a similar product or service. Be the brand that dares to be human in a congested market. When everyone is focused on working faster, more effectively, and automatically. Show your customers that you care, even if that means (gasp!) slowing down or doing things differently. These are the brands that stand out and ultimately become a legacy. Emphasize the conflict in your story. Stories, at their essence, are about overcoming problems. A lack of conflict means there is no drama or emotional journey for the audience to relate to. Without tension or an emotional journey, it won’t hold the audience’s interest, much less resonate and motivate. Brands may be reluctant to talk about any struggle or conflict since a blemish-free story about success appears to be the best approach to convincing consumers that they are the best-in-class solution, free of flaws. This is a major fallacy since everything has defects, including businesses. People also don’t demand perfection because they can identify with the experience of facing difficulty, working through it, and overcoming it. Being honest about the challenges your company has experienced and taking responsibility for them will help you tell compelling stories. The more open you are about your flaws, the more people will appreciate you and connect with your business. Evolve a story brand A compelling story has three core components: a character, a problem, and a guide. The character is your target audience; they are the protagonists of your tale. Conflict upends their lives and puts something in jeopardy, causing the protagonist to actively seek a guide, “your brand,” to solve the problem, which leads to success. The overall format of your brand’s narrative should be as follows: A character Has a problem Meets a guide Who provides them with a plan? Also, call them to action This helps them avoid failing. And results in Success That's all there is to it. When consumers come into contact with your brand, they feel as if they are meeting a person. They are unsure of how well you two will get along, whether you will be able to improve their lives, whether they want to identify with your brand, and finally, whether they can trust you. Many brands make the mistake of spitting out a highlight reel, which does not genuinely resonate with customers. It is essential to tell the truth. It’s the rocky process of discovering an idea, being knocked down, and finding a path with success that people identify with and are motivated by, not endless success.

Most successful people in history have done their best work in coffee shops. Pablo Picasso, JK Rowling, Simone de Beauvoir and Jean-Paul Sartre, Bob Dylan - whether they are writer, painter, philosphers, people across nations and centuries have touched their creativity working away at a table in a cafe. Since the Covid hit, everyone spent all time sitting in the cozy corner, sipping lattes and work remotly. By the time, everything came at their own place and we had to go out to work. There are many ways coffee shops trigger our creativity in a way offices and homes don't. Research shows that the stimuli in these places make them effective environments to work, the combination of noise, casual crowds and visual variety can give us just the right amout of distraction to help us be our our shaprest and most creative. The idea is that if you’re very slightly distracted from the task at hand by ambient stimuli, it boosts your abstract thinking ability, which can lead to more creative idea generation. The idea is that if you are bit distracted from the task at hand by ambient stimuli, it boosts your abstract thinking ability, which can lead to more creative idea generation. There’s also the fact that in a coffee shop, we’re surrounded by people who’ve come to do the same thing as us, which acts as a motivator. A 2016 study backed up this idea when researchers asked participants sitting next to each other in front of a computer to do a task on the same screen. The study showed that “simply performing a task next to a person who exerts a lot of effort in a task will make you do the same”. There is also the fact that in coffee shop, we are surrounded by people who have come to do the same thing as us, which acts as a motivator. Researchers asked participants sitting next to each other in front of a computer to do a task on the same screen. T “One of the biggest things about coffee shops is the social-facilitation effect: you go there, you see other people working and it puts you in a mood where you just naturally start working as well. Just observing them can motivate you to work harder.” The combination of noise, casual crowds and visual variety can give us just the right amount of distraction to help us be our sharpest and most creative

Are you an aspiring entrepreneur looking for innovative ideas that can revolutionize the business world? In today’s fast-paced and dynamic environment, it’s crucial to stay ahead of the curve by embracing game-changing concepts. In this blog, I will introduce you to seven entrepreneurial ideas that have the potential to blow your mind and reshape industries. Whether you’re a tech enthusiast, a social advocate, or a sustainability champion, these ideas will inspire you to think outside the box and embark on an entrepreneurial journey like no other. First is first Entrepreneurship - the ability to identify opportunities, take risks, and create value has fueled the success of countless individuals and companies. In the ever-evolving landscape of business, it is essential to stay optimistic about emerging trends and leverage innovative ideas to stay competitive Idea 1: Disruptive Technology Startups Disruptive technology refers to innovations that fundamentally transform industries, challenge existing business models, and create new markets. These startups harness technological advancements to introduce groundbreaking products or services that address unmet needs. Companies like Airbnb and Uber have revolutionized the hospitality and transportation sectors, respectively, by leveraging technology to provide efficient and user-friendly solutions. Idea 2: Social Impact In recent years, a new breed of entrepreneurs has emerged, driven by a desire to make a positive impact on society. Social impact ventures combine business acumen with a focus on addressing social and environmental challenges. By prioritizing purpose over profit, these ventures create innovative solutions to pressing issues such as poverty, climate change, and access to education. Idea 3: E-commerce The rise of the internet has paved the way for e-commerce, transforming the way we shop and do business. Online platforms provide entrepreneurs with a global reach and enable them to tap into a vast customer base. Idea 4: Collaborative Consumption and Sharing Economy Collaborative consumption, also known as the sharing economy, is a concept that encourages individuals and businesses to share resources and access goods and services on demand. This trend has given rise to successful startups such as Airbnb, where people can rent out their homes, and TaskRabbit, a platform that connects individuals with freelance workers for various tasks. Entrepreneurs can leverage this concept by creating platforms that facilitate peer-to-peer sharing, thereby unlocking new revenue streams. Idea 5: Personal Branding and Influencer Marketing In today’s digital age, building a personal brand has become increasingly important for entrepreneurs. By establishing a strong online presence and showcasing their expertise, entrepreneurs can attract a loyal following and gain credibility. Influencer marketing, which involves collaborating with individuals who have a significant online following, provides opportunities for entrepreneurs to reach a broader audience and promote their products or services effectively. Idea 6: Sustainability and Green Business With growing concerns about the environment and the need for sustainable practices, green business has gained momentum. Entrepreneurs who prioritize sustainability in their products, services, and operations can tap into a market of environmentally conscious consumers. From renewable energy solutions to eco-friendly products, the opportunities for entrepreneurs in the green business sector are vast. By aligning profit with purpose, they can create businesses that make a positive impact on the planet. Idea 7: Artificial Intelligence and Automation The rapid advancement of artificial intelligence (AI) and automation presents unprecedented opportunities for entrepreneurs. AI-powered technologies can streamline processes, enhance decision-making, and unlock new insights. From chatbots and virtual assistants to predictive analytics and robotic automation, entrepreneurs can leverage AI to improve efficiency and create innovative solutions across various industries. Embracing these technologies can provide a competitive edge and open new avenues for growth. What's the catch? Innovation is the lifeblood of entrepreneurship, and these game-changing ideas exemplify the power of thinking differently. Whether it’s leveraging disruptive technologies, championing social causes, or embracing sustainability, entrepreneurs have the potential to shape the future. By combining passion, creativity, and a relentless drive to create value, you can embark on an entrepreneurial journey that not only changes your life but also leaves a lasting impact on society.

BE THE REAL YOU! Feeling uncomfortable or getting depressed when somebody lets you down. speak out more and solve problems better. What happens if someone dislikes an aspect of your personality? What is the line between being friendly and being a bother? How much of yourself can you 'let go' at work and release all your stress? Research suggests that work environments where people feel able to take interpersonal risks not only perform better but are also more creative and more likely to solve problems effectively. Changing the way in surprising ways. Some people love to keep their guard up at work, but the more you can express, the more creative and productive you will be. So many of you must have been going through that disagreeing with a colleague and speaking out at work, it is not a game of snap. There is a real risk of being embarrassed, rejected, or even insulted for doing so. Now, what does psychological safety means? It is being able to share different ideas without feeling ostracised. A person who are being able to talk through issues and express their expression without feeling out of the blue, ask for help or simply be different without feeling rejected. Edmonson thought her findings were important: "With the promise of more uncertainty, more change, and less job security in a future organization, teams are in a position to provide an important source of psychological safety for individuals at work. Influence workers to raise their voice To do that, colleagues must build empathy. “You have to make sure people respect each other’s views,” says Newman. Workers should not only listen but understand their colleague’s perspectives. If you know why someone acted as they did, you feel less inclined to judge them. To do that, employees must understand empathy which is the key to business. LISTEN. Pay attention to everyone you interact with and be an active consumer of humans. Try to surround yourself with people who are massively empathetic and put it to practical use. Don’t talk, just listen. To be a leader, you have to be a good listener. Show empathy and let their fear vanish by giving them chances to express ideas that can make a big difference in your business. You should not listen but understand their perspectives. If you know why someone acted as they did, you feel less inclined to judge them. Young or shy colleagues, or those facing cultural barriers. If they feel misunderstood or ostracised, they are less eager to stand out and show what they have to offer. EMPATHY IS EVERYTHING Ultimately, if you are a businessperson or salesperson or any position you are holding at a company - to be yourself that all you can do. It is not about your position, it is about who you truly are or represent yourself to the world. Be Yourself Wherever You Are

When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.” — Warren Buffett For most of the company's history, Microsoft has earned considerable profits from the direct sales business model. Customers of Microsoft's products were also the people who purchased them and paid Microsoft directly. Sometimes the costs were collected with other purchases, but they were always there (a Dell laptop with Windows was more expensive than a Dell laptop without Windows), And guess what? You got exactly what you paid for: there was no try before you buy. buy one get one, rent to own, timeshare, or any other clever permutation. It was a straightforward, direct transaction between the customer and Microsoft. Leveraging the scale and reach of the Internet, Google brilliantly turned the advertising engine onto new product categories that had historically always relied on direct sales: email (Gmail), telephone ( Google Voice), operating system (Android), and more. Take in-car navigation as an example. With Google Maps on your phone, an entire industry evaporated within a year as consumers completely stopped directly paying for maps and directions in their cars because Google now offered it for free. Soon, it looked like everything could be ad-supported from helpdesk software to coffee to airline snacks and more. Stuck with Ads You are watching an important video and suddenly ads pop up on your screen, Why? If I am being generous, it is because ads are a nuisance. You are not trying to view an ad and then skip it anyway. You are striving for something to learn, watch then the ads become a distraction, an interruption, or a roadblock to that task. Well, that's just...suck Besides the ads problem for customers, ads also present a critical limitation to businesses relying on them to make money. Whether you are an avid, passionate user of a service or an infrequent, casual user, the ad neither knows nor does it care. Advertisers are simply looking for a pair of eyes and paying the business the same in all cases for those eyes, which leaves valuable money on the table for companies. That is the setback to being indirect and abstracted away from the customer. Your best user and average user are effective the same thing to an advertiser Your best customers are best. Google and Facebook, made $135 billion in revenue last year off of ads. Ad-supported businesses utilized a user behavior advantage over direct sales businesses (why pay for something when advertisers will pay for it on your behalf?) What if instead, you had a business model that could maximize users in the process? Sounds good right? Not only does such a modern exist, but it is being used by many companies to great success. I called this strategy shared-value transactions. To better understand shared-value transactions, let's use free mobile games as an example. Free mobile games are incredibly popular because it is free, of course, and tremendously profitable. How? Because of in-app purchases. Users can optionally pay inside the game to enhance their gameplay. Less than 2% of free mobile game players end up making in-app purchases. And of these users who pay, the top 10% of them drive an astonishing 50% of all revenue for games. Because their very best users are delivering 1,000 times more value to their business than their average user. Sharing Is Caring Your best users, who have the highest understanding and appreciation of your service, buy the maximum amount of product from you directly because of the value you bring them. But this isn’t just about pricing segmentation where a business lumps customers into separate groups and charges them multiple prices. A key to shared-value transactions is that you then use a portion of the spend from your best customers to indirectly fund products for your average users, thus sharing value and improving the customer experience across your entire user base. Again, A company’s best customers are many many times more valuable than their average customers. If you are searching business model that allows you to take full advantage of that variation, unlock economic value for everyone: yourself, your current best customers, and all the rest of your customers who one day could grow into your future best customers. Direct and indirect purchasing work together. Selling Shoe Amazon now takes part of the enormous revenue generated from their best shoppers online across the world and uses the money to indirectly fund services that average Amazon users benefit from too, like unlimited digital photo storage, same-day delivery, free ebooks, and of course a premium streaming video catalog. Amazon can afford to give these benefits who only spend $100 a year with them because shared-value purchases can then be shared with their average customers which leads to creating more powerful customers. The current eight largest internet leaders -- Apple, Amazon, Microsoft, Google, Alibaba, Tencent , and Netflix - represent almost $5 trillion dollars in net worth. Theser are the direct sales. Facebook and Google have mastered ad supported everything. Amazon, Alibaba (power marketplace buyers and sellers), and Tencent (power gamers) are leading the pack at shared - value transactions, with their deep e-commerce expertise. But those business model lines are not set in stone. Amazon has a multi-billion dollar ad business. Facebook and Google sell Oculus and Pixel devices directly to consumers. Still, there’s a lot more that both Facebook and Google could do to take advantage of shared-value transaction principles. The management teams running Facebook, Google, Amazon, Microsoft, etc. are all unquestionably brilliant. And none of they run a business with bad economicsTheirir businesses have some of the best economics in the history of business. Perhaps the only thing greater than what these businesses have already accomplished is what they aspire to accomplish going forward. There seems to be nothing off limits for these industry giants, which means more competition is inevitable, particularly with each other. I believe that shared-value transactions powered by commerce will be the most lethal weapon of choice in determining whose business reputation will remain intact.