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Flipkart, the e-commerce giant, has announced the launch Unified Payments Interface (UPI) service, Flipkart GIF source Dribbble Initially, the service will be available for Android users, with loyalty features The service aims to provide unparalleled convenience and zero-cost solutions, access to seamless payment launching one of India's most successful co-branded credit cards to now launching the Flipkart UPI service

that's not all - Tata Play is also offering multiple OTT bundles for the first time, including six OTT services from its portfolio for ₹199 per month or all 33 services for ₹349 monthly.

According to a recent report, the biggest e-commerce food company, Zomato received a service tax demand The demand order is related to the non-payment of service tax for certain sales made by Zomato's foreign

The ongoing Indian Premier League (IPL) cricket matches have undoubtedly captured the attention of audiences, but it hasn't dulled the enthusiasm for movies and TV shows. Image source Business Today Despite the T20 matches being streamed for free on Jio Cinema, entertainment-focused platforms have not seen a significant drop in viewership and engagement. According to the Broadcast Audience Research Council (BARC), JioCinema has recorded over 12 billion views and 148 billion minutes of watch time, up 42% from the same period last season after 29 matches. GIF source GrowNxt Digital Although some streaming platforms have seen a decrease of 25-30% in engagement due to the IPL, recent movie releases like SonyLIV's original Family Aaj Kal and Amar Singh Chamkila on Netflix have managed to hold their own against this popular annual event. Industry experts suggest that as platforms evolve, user loyalty deepens, and OTT platforms offer engaging content, steady viewership during events like the IPL is possible. However, the IPL coinciding with election season this year has proven to be an additional challenge for advertising and promotion of shows, with limited opportunities for brands to advertise. Despite this, the impact of the IPL on OTT platforms is not as severe as it is on television, where prime-time viewing takes a significant hit.

The food services market in India is projected to expand significantly, reaching ₹9 trillion by 2030 accelerate, with an estimated compound annual growth are (CAGR) of 18%, making up 20% of the total food services

Zepto, one of the quick commerce industries in India, has launched its paid subscription service called This new service offers greater discounts to customers, which will increase competition in the country's Some are even getting this service for an introductory price of Rs 19. On the other hand, it doesn't extend benefits from its Gold subscription to its quick commerce service

Interestingly, Zomato , the Indian food delivery service, outperformed DoorDash, the US-based platform DoorDash expanded its grocery delivery service, signing up 0.1 million stores in North America over the Zomato's Blinkit delivery service saw gross order value surge by 103% in Q3FY24, driven by more customers

The service will also support SMS messaging. Initially launched as a free service, Apple extended the free period for another year, indicating they internet-technologies product marketing, announced the non-emergency version of this satellite messaging service While the emergency service remains free, the non-emergency satellite messaging could become a new revenue If Apple decides to charge for the satellite messaging service, it could further boost its service revenue

Image source Bloomberg.com Apple has previously focused on offering its services exclusively on its own as smart TVs, Roku, and Amazon streaming devices, the decision to develop an Android app for its TV service This signals a potential shift in Apple's attitude towards expanding its services to a wider audience Image source The Tech Edvocate The company's TV service, launched in 2019, has been a significant investment This move also raises the possibility of Apple further expanding its services beyond its ecosystem in

The delivery of meals will be available at IRCTC e-catering services, which saw 1.48 billion meals booked In addition to catering services, IRCTC provides hospitality, packaged drinking water, internet ticketing , travel, and tourism services in India. The best thing is that Swiggy's food delivery service connects consumers to over 280,000 restaurant partners Its quick commerce grocery service, Instamart, is present in over 25 cities.

As streaming services continue to evolve such as Netflix and HBO it seems that ads are becoming an increasingly While many streaming services launched with ads, most now offer a lower-priced version with ads. Other streaming services, such as HBO Max and Disney+, have also added ads to their offerings. It is also worth noting that several streaming services are either owned or controlled by the same corporate

The subscription economy is mainly driven by three major categories: streaming services like Netflix  Also, it provides customers with a risk-free way to try the product or programme or services which increases consumers can express a desire for "bundling (where they can buy and pay for multiple subscriptions for services with one charge)," allowing them to purchase and pay for multiple subscription services with a single presents a challenge for brands but also opens opportunities for strategic combinations of subscription services