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The impact of social media on the beauty and fashion industry in India has been significant, with more than 80% of surveyed consumers purchasing beauty products online. According to a report by GWI, Meta's Facebook and Instagram are the leading platforms for beauty product searches. The study involved over 2,000 consumers aged 6-64 years across 74 cities in June. THE POWER OF META'S PLATFORMS GIF sources The Slice - The Content Division on Google The impact of social media on the beauty and fashion industry in India has been significant, with more than 80% of surveyed consumers purchasing beauty products online. Meta's Facebook and Instagram are the leading platforms for beauty product searches. REELS GEMS ON INSTAGRAM According to the highlights, the importance of Instagram Reels in purchase decisions is soaring, with 47 % of consumers discovering beauty products through features. Many consumers have made beauty products through Instagram reels, which is the biggest advantage of selling products on Meta's platform, indicating its growing significance in the industry. The global pandemic has fueled the demand the online purchases, with 68% of beauty buyers now preferring online purchases - a 15% growth from pre-pandemic levels. In addition, 80% of consumers discover beauty brands on social media, with 92% finding them on Meta platforms, including 47% on Instagram Reels. ROLE OF INFLUENCERS The role of influence in shaping consumer behaviour and purchase decisions is also significant, with influencers playing a crucial role in providing authentic information and reviews. The study found that 7 out of 10 beauty content viewers and 2 out of 3 fashion content viewers watch Indian influencers, which has a big impact on their buying decisions. REVIEWS GET YOU ANYTHING The value of Reviews in influencing purchase decisions, with a lack of reviews being just as bad as negative ones. In the fashion industry, 76% of consumers discover fashion brands on social media, 97% of them discover brands through Meta platforms, and 52% credit it to Instagram Reels. Notably, 39% of consumers purchased after finding fashion brands on Reels. DON'T FORGET TO USE HASHTAGS GIF source Later on Google It is not just about Instagram, reels, and beauty products but makes a reach by using relevant content. Instagram creates large communities with similar interests by using hashtags. Hashtags are a way to organize specific videos into niche categories that will be appreciated by an audience that active searches for them. For instance, if you are a writer, you might want to use #fitness to have a higher chance for your video to be shown to people who already enjoy writing and creating something different. This will lead to more likes, shares, and views on your video. You are not limited to a certain number of hashtags, so your video could include hashtags: #fitness #workout #routine. You can even get very specific, like #fitnessinfluencer to target a particular audience. As social media platforms continue to transform the purchase experience for the beauty and fashion industries, brands and marketers need to engage with consumers differently, especially during the ongoing festive and following wedding season. With Facebook, Instagram, and WhatsApp, Meta is looking at the way consumers buy or share information.

Users can simply access a business catalogue by tapping on the shopping button icon located next to their

Amazon and Snapchat have recently teamed up to take on the social media shopping space. to compete with other social media platforms such as TikTok, which has already launched its online shopping The in-app shopping feature will be available for selected products that are advertised on the social The partnership is aimed at competing in impulse-driven and serendipitous shopping that happens on social

And with the rising influence of digital channels among consumers, online shopping has become more intuitive These advances have the potential to transform the online shopping experience, leading to one that is And one in five desires a more personalized shopping experience? They can provide shoppers with additional context and personalized suggestions based on their preferences industry is focusing on new technologies and partnerships to provide a happier return experience for shoppers

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The retail world has seen massive changes so far, especially with AI stepping in, the rise of creators in the market, and a bigger focus on employee well-being. Retailers are making a rush to more demand and diverse, younger crowd and retain skilled staff, particularly during peak periods. This year, these efforts are set to become even more critical. These are the 5 biggest retail trends for 2024: New General Market: The shift in demographics, where multicultural individuals become the majority market, is transforming retail strategies. Retailers now focus on diverse consumer preferences rather than rigid market segments. Creator Commerce: Content creators wield substantial influence in today's commerce. Consumers trust recommendations from influencers and friends, making creators integral in connecting people with products they love. Image source Carted on Google AI in Retail: Artificial Intelligence (AI) drives innovation by personalizing marketing efforts and enhancing customer experiences. Retailers use AI for hyper-personalization while maintaining relevance and respecting privacy. Image source SanchiConnect on Google Gen Alpha's Influence: Gen Alpha, the next consumer generation, prioritizes unique experiences and individuality. Brands need to adapt to their values and preferences, focusing on visual content and engaging digital communities. Employee Well-Being: Retailers are concentrating on creating engaging workplaces to enhance the customer journey. Investing in employee training and well-being is crucial to attract and retain talent. Each trend represents a fundamental shift in how retailers engage with consumers, adapt to changing demographics, leverage technology, cater to new generations, and prioritize employee satisfaction.

Additionally, Google's SGE enhances the shopping experience by providing personalized style recommendations for apparel, shoes, and accessories. This update aims to streamline and personalize travel planning and shopping experiences for users.

Whether sharing documents for work, browsing images with family, planning a vacation or shopping online Tapping on it will then show a prompt asking users to grant screen share access.

According to sources, the company is reviewing a plan for a US version of the TikTok Shop, which includes The goal for the merchandise volume of the US version of TikTok Shop is set at $15 billion by 2024. TikTok Shop's unique feature allows users to purchase items while browsing through short videos and live This shopping format aims to integrate Amazon's shopping convenience with the product discovery element TikTok is stretching the boundaries into global online shopping by buying Tokopedia in Indonesia for

reach a value of US$6.3 trillion this year, highlighting the incredible growth and potential of online shopping gaining significant traction, with a notable surge in consumers using their mobile devices for online shopping The integration of live-streaming shopping features on social platforms, such as Facebook and Instagram capabilities, including visual search and personalized product recommendations, enhancing the overall shopping adjust prices based on individualized factors, aiming to offer competitive pricing and personalized shopping

search of a real problem: The retail landscape is growing, and recent innovations are shaping the future shopping Walk Out are revolutionizing physical retail, offering cashier-less, convenient buying to make the shopping local store) surged during the pandemic, especially at stores like Target, providing immediate and easy shopping users real-time interactions with store employees via online interfaces, creating a sense of touch of shopping They showcase a shift towards enhanced convenience, immediate gratification, interactive virtual shopping

Have you ever wondered why online shopping has become so popular all over the world? One of the biggest advantages of online shopping is that it saves time, an asset that we all value. marketplaces, we also get other benefits like fast delivery, exchange guarantees, and the comfort of shopping